Industry and customer surveys showed that Madico, Inc., had an aging go-to-market strategy, poor brand awareness an ambiguous identity and lagging product portfolio. In 2018, Madico launched a year-long marketing and re-organization project to update the company’s image, maximize brand awareness, integrate new brands and build an integrated sales and marketing ecosystem. In an industry crowded with undifferentiated manufacturers and one-size-fits-all buying experiences, Madico stands alone as the manufacturer that puts dealers first. Madico embraces a flexible, collaborative style that nurtures new dealers and reinforced experienced dealers to promote lasting relationships that ensure mutual growth and success. This session will tell the story of how one company has invested in a multi-pronged effort to refresh the brand and build for the future.
Karen Blanchard
Director of Marketing
Madico