Senior Director of Digital and Marketing Services STERIS Corporation
Georgia Brickman is the Senior Director of Digital and
Marketing Services at STERIS Corporation. She has spent the bulk of her
career in medical, B2B marketing and communications.
In her time at STERIS, the online channel has expanded into
a lever for driving growth and value for the Customer, including a foundational
transformation of the ecommerce channel.
Georgia and her team take a results-driven approach, rooted in voice of
Customer measurements and enhanced behavioral analytics.
Georgia joined STERIS in 2013 after working nearly a decade
at US Endoscopy, now a division of STERIS.
Check out the incredible speaker line-up to see who will be joining Georgia.
B2B websites have had a direct impact on increased sales in many organizations, but there are still many companies who are trying to identify the best way to optimize their online experience. In this session companies like ABB will delve into specific eCommerce site features needed to meet the needs of your customers.
•Understanding how to shape the experience of the next generation of B2B websites
• Creating seamless and convenient website experiences that cater to your customers as well as to your sales teams
• Giving your teams websites that are easy to sue and give them the customer and product information they need in order to do their jobs faster and more efficiently
• Developing websites with the kinds of features that will make it easier for your customers to buy and interact with you on your website
Customer experiences are created at all interaction points, making each one just as important as the next. But if you haven’t already made the most of your interactions with existing customers, how can you be sure that the changes you make to your CX will delight in the future? In this session we’ll look at the importance of optimizing CX in order to keep your current customers happy and loyal, and in turn increase your sales.
• Making resolution time a top priority in order to improve customer experience
• Adopting a customer-centric mindset to remain relevant in an evolving industry
• Understanding how customer satisfaction can help you stand out in a competitive environment
• Enhancing your CX to keep your customers coming back
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