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B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Mike Ni, Chief Marketing Officer at Rich Relevance
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Mike Ni


Chief Marketing Officer
Rich Relevance

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Monday: November 11, 2009: Customer Driven Innovation And Transformation

Monday, November 11th, 2019


11:25 AM Keynote Panel Discussion Remix - Balancing High Tech With High Touch: Determining The Future Of B2B Ecommerce

When getting B2B customers through the purchase funnel, it’s important to figure out how to offer the best customer service. That’s where the future of B2B is headed – transforming your organization digitally and finding the optimal way to integrate technology into the purchasing experience.  How can B2B companies move into the future of online experiences to better meet customer needs?  Senior executives from manufacturers and leading tech companies such as Hubbell Lighting, Agilent Technologies, RichRelevance, and Bloomreach offer takeaways to find the right balance of high tech with high touch when shaping customer experiences:

• Facilitating data gathering to implement personalization strategies such as account-based marketing
• Incorporating automation to provide customers with seamless and convenient  experiences 
• Identifying the kinds of customization you should implement to improve and personalize the customer experience 
• Providing your customers with accessible support features to ensure that their transactions run smoothly