B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Robert Smolarski, VP, Digital Marketing & eCommerce at Munchkin

Robert Smolarski


VP, Digital Marketing & eCommerce
Munchkin

Check out the incredible speaker line-up to see who will be joining Robert.

Download The Latest Agenda

Day 2

Tuesday, November 12th, 2019


9:05 AM Keynote Panel Discussion Remix - Developing Content That Engages Your Customer And Generates More Sales

Creating content that drives traffic to your website is just the first step in a well thought out content strategy. In addition to creating content that gets the attention of your customer, is it engaging with them enough to get them to complete calls to action? Are you seeing sales come out of it? In this session you’ll hear from senior executives from Munchkin, Kloeckner Metals, and Unilog tackle the challenges around content creation and its ties to revenue growth. 

• Understanding how VOC plays a role in creating engaging content
• Measuring how customers are engaging with content on your site 
• Looking at use cases for automating content creation to speed up the process and reach more potential customers 
• Identifying the kinds of content you should develop to establish your company and its leaders as experts