Alan Gaffney

Vice President, Global eBusiness & Digital Marketing Parker Hannifin

Alan Gaffney is the VP of Global eBusiness and Digital Marketing at Parker Hannifin a Fortune 250 global leader in motion and control technologies where he leads Parker’s online commercial and digital strategy along with online sales and marketing.

Alan has a 20-year track record of driving results across multiple industries including: service, manufacturing, technology, consumer and medical products. A strategic marketer with proven ability to develop businesses from the ground up and establish successful people and processes to drive profit. His career spans global markets in Europe, Asia and the US where he has delivered global growth through strategic planning, branding, market development, interactive marketing, eCommerce, sales channel creation and product development.

He believes that the essence of a good marketing strategy is the ability to execute and align the right people and processes, with the right mix of applied technology.

Alan has held positions as Managing Director Global Sales for Vita-Mix Corporation and previously served as Vice President Commercial Marketing and CIO at Keithley Instruments. He earned his Bachelors of Science degree in Marketing Management from Trinity College, Dublin, Ireland and his MBA from the University of Akron.  Member of the CMO Council