Webinars

AI is moving fast. It’s not just helping with personalization or smarter recommendations anymore — it’s changing how people (and the AI agents acting on their behalf) discover, evaluate, and buy. The rise of agentic AI and the shift toward a zero-click internet will completely change how customers interact with your business. Here’s the catch: none of it works without great search. Search is the foundation that fuels RAG, powers AI agents, and ultimately decides whether your digital experiences win or lose in this next wave of commerce. In this webinar, B2B Insights and Lucidworks will unpack what this means for both B2C retailers and B2B enterprises — and what you can do right now to get ready for 2026.

Speakers:

• Jochebed Zakrzewski, Head of E-commerce, Digital Sales & Marketing Company, Metric Marine, Inc.
• Phane Mane, Global Lead, AI Product Strategy & Delivery Company, Boston Scientific
• Mike Callahan, Director, Digital Delivery, Dawn Foods Global
• Keri Rich, VP of Product Management, Lucidworks
  

This 37-minute fireside chat focuses on practical strategies and tactics that address whether or not to build a B2B loyalty program as well as how to drive profitable, long-term revenue growth from an existing customer-centric program. In this Q&A-style session, experts from Exchange Solutions and Ascendant Loyalty will address market trends, advanced practices and key metric benchmarks that relate specifically to your most pressing business challenges, including:

• How to build the business case as well as measure return on investment from B2B loyalty
• The key benefits and experiences that resonate with your clients, customers, buyers How to optimize your data, leverage insights to support field sales to drive market share growth
• What is the best way to source the right technology to power customer-centric loyalty programs
• Best practices and Key Performance Indicators for measuring performance, including enrollment and retention benchmarks for new and existing programs. 
  

Learn how Techo‑Bloc, a leading North American manufacturer of hardscape and masonry products, with a network of over 900 distributors, uses AI-Powered search to increase customer engagement by delivering the most relevant search results and increase average orders by recommending other products.

Speakers:

• Lorena Mackey, eCommerce Manager, Techo-bloc
• John Murcott, EVP Product and Strategy, HawkSearch 
• Matt Taglich, Customer Success Director, HawkSearch
  

In today's digital-first era, B2B manufacturers and distributors must adapt to drive revenue and reduce friction. This 45-minute video with Shopify and Deloitte Digital reveals pivotal research on how leading B2B companies are transforming their commerce strategies. Discover strategies to enhance revenue, streamline operations, and embrace the omnichannel future.

In today’s fast-paced technological world, B2B commerce leaders are often overwhelmed by the buzz surrounding AI and generative AI. But what’s real, and what's just hype? This 55-minute video features a fireside chat with executives from Chamfr, Google Cloud, Hisco Inc, and Lucidworks, designed to cut through the noise, providing you with actionable insights and a clear roadmap to effectively implement AI in your business.

AI is permeating every part of the marketing lifecycle. Marketers are adopting AI tools to enhance their campaigns and gain a competitive edge. With all of the available offerings, it’s challenging to determine the right balance of leveraging AI while ensuring that your content isn't becoming bland and robotic.​ In this 23-minute session, Ali Hart, Senior Product Marketing Manager at Optimizely reveals the advantages and potential challenges of integrating AI in marketing, emphasizing the need for a human touch to preserve brand identity and the importance of transparency and purpose-built tools.