Webinars

AI agents are quickly moving from novelty to necessity. This session shows ERP and eCommerce leaders shows what to implement now (assisted agents inside Microsoft 365/Dynamics/Teams) and what to plan next (task-specific, supervised agents). You’ll see how Microsoft-native guardrails (RBAC, governance, audit) let IT say yes without risk, why API-first is non-negotiable for eCommerce and ERP, and how to coach your team to identify real “agent scenarios” that replace manual tasks with measurable outcomes. Walk away with a better understanding of your AI readiness and a plan to get the most for your business value.

Speakers:

• Cady Jackson – Senior Account Executive at Western Computer
• Tom Flierl – Chief Commercial Offer at Amla Commerce
  

AI is transforming marketing faster than ever, but many teams are stuck waiting on insights or blocked by silos and development bottlenecks. This webinar is for ambitious marketers who want AI to be an ally to their website, not a headache. Learn how a modern, AI-ready CMS can put predictive personalization directly in your hands to help you move fast, test, and scale. We’ll cover practical ways to leverage AI for things like content tagging, segmentation, recommendations, hyper-personalized journeys, conversational experiences, and AI-powered search…all without complex developer support.

Speakers:

• Christina Vagi, Director of Strategy, SilverTech
• Asya Ivanova, Senior Manager, Product Marketing, Progress
  

A new survey of 500 global investment firms spearheaded by AWS and Publicis Sapient analyzed the impact of AI on the industry. To ensure that their firms have the proper foundation in place for AI transformation, more than 8 in 10 of the firms we identified as AI leaders are adopting modern cloud-based IT platforms. Leaders understand that combining AI with other advanced technologies can enhance its power. Join AWS and Publicis Sapient experts as they discuss the best practices that these leading firms are using to build an IT foundation for AI innovation, install governance and risk guardrails, and ensure data is AI-ready. 

Speakers:

• Chris McDonald, Sr. Account Manager, Strategic ISVs at Amazon Web Services (AWS) 
• Richard Doherty, VP Business Development Sales & Leadership, Asset & Wealth Management, Publicis Sapient
• Aishwarya Singha, VP Technology Delivery, Engineering, Publicis Sapient
  
  

Marketers are being asked to deliver more personalized content, across more channels, faster than ever—without sacrificing quality or brand control. Traditional content operations can’t keep up. In this pre-recorded roundtable, experts from Publicis Sapient and AWS will unpack how leading organizations are using AI-powered automation to reinvent creative workflows. From asset generation to approvals and deployment, we’ll show how intelligent agents, built on AWS and powered by Bodhi’s AI Content Suite, are helping teams eliminate bottlenecks, accelerate campaign velocity, and focus creative energy where it matters most.

Speakers:

• Fifi Ahmed, Alliance and Business Dev Lead, Publicis Sapient
• Prashant Yadav, Global Technology Lead - Marketing, Advertising & Experience, AWS
• Vishnu Indugula, Marketing Transformation GTM and Strategy Leader, Publicis Sapient
  

AI is moving fast. It’s not just helping with personalization or smarter recommendations anymore — it’s changing how people (and the AI agents acting on their behalf) discover, evaluate, and buy. The rise of agentic AI and the shift toward a zero-click internet will completely change how customers interact with your business. Here’s the catch: none of it works without great search. Search is the foundation that fuels RAG, powers AI agents, and ultimately decides whether your digital experiences win or lose in this next wave of commerce. In this webinar, B2B Insights and Lucidworks will unpack what this means for both B2C retailers and B2B enterprises — and what you can do right now to get ready for 2026.

Speakers:

• Jochebed Zakrzewski, Head of E-commerce, Digital Sales & Marketing Company, Metric Marine, Inc.
• Phane Mane, Global Lead, AI Product Strategy & Delivery Company, Boston Scientific
• Mike Callahan, Director, Digital Delivery, Dawn Foods Global
• Keri Rich, VP of Product Management, Lucidworks
  

This 37-minute fireside chat focuses on practical strategies and tactics that address whether or not to build a B2B loyalty program as well as how to drive profitable, long-term revenue growth from an existing customer-centric program. In this Q&A-style session, experts from Exchange Solutions and Ascendant Loyalty will address market trends, advanced practices and key metric benchmarks that relate specifically to your most pressing business challenges, including:

• How to build the business case as well as measure return on investment from B2B loyalty
• The key benefits and experiences that resonate with your clients, customers, buyers How to optimize your data, leverage insights to support field sales to drive market share growth
• What is the best way to source the right technology to power customer-centric loyalty programs
• Best practices and Key Performance Indicators for measuring performance, including enrollment and retention benchmarks for new and existing programs. 
  

Learn how Techo‑Bloc, a leading North American manufacturer of hardscape and masonry products, with a network of over 900 distributors, uses AI-Powered search to increase customer engagement by delivering the most relevant search results and increase average orders by recommending other products.

Speakers:

• Lorena Mackey, eCommerce Manager, Techo-bloc
• John Murcott, EVP Product and Strategy, HawkSearch 
• Matt Taglich, Customer Success Director, HawkSearch
  

In today's digital-first era, B2B manufacturers and distributors must adapt to drive revenue and reduce friction. This 45-minute video with Shopify and Deloitte Digital reveals pivotal research on how leading B2B companies are transforming their commerce strategies. Discover strategies to enhance revenue, streamline operations, and embrace the omnichannel future.

In today’s fast-paced technological world, B2B commerce leaders are often overwhelmed by the buzz surrounding AI and generative AI. But what’s real, and what's just hype? This 55-minute video features a fireside chat with executives from Chamfr, Google Cloud, Hisco Inc, and Lucidworks, designed to cut through the noise, providing you with actionable insights and a clear roadmap to effectively implement AI in your business.

AI is permeating every part of the marketing lifecycle. Marketers are adopting AI tools to enhance their campaigns and gain a competitive edge. With all of the available offerings, it’s challenging to determine the right balance of leveraging AI while ensuring that your content isn't becoming bland and robotic.​ In this 23-minute session, Ali Hart, Senior Product Marketing Manager at Optimizely reveals the advantages and potential challenges of integrating AI in marketing, emphasizing the need for a human touch to preserve brand identity and the importance of transparency and purpose-built tools.