Webinars

In today’s fast-paced technological world, B2B commerce leaders are often overwhelmed by the buzz surrounding AI and generative AI. But what’s real, and what's just hype? This 55-minute video features a fireside chat with executives from Chamfr, Google Cloud, Hisco Inc, and Lucidworks, designed to cut through the noise, providing you with actionable insights and a clear roadmap to effectively implement AI in your business.

AI is permeating every part of the marketing lifecycle. Marketers are adopting AI tools to enhance their campaigns and gain a competitive edge. With all of the available offerings, it’s challenging to determine the right balance of leveraging AI while ensuring that your content isn't becoming bland and robotic.​ In this 23-minute session, Ali Hart, Senior Product Marketing Manager at Optimizely reveals the advantages and potential challenges of integrating AI in marketing, emphasizing the need for a human touch to preserve brand identity and the importance of transparency and purpose-built tools.