Whitepaper & Video Center

Accelerating B2B Sales with Digital B2B Commerce

This report presents key findings from a survey of B2B sales leaders regarding current digital B2B buying experiences and their organizations’ digital capabilities. The respondents represent a diverse range of B2B companies across various industries and revenue brackets.

What B2B Buyers Want

This report explores the current state of B2B buying and how it will change over the coming year, emphasizing what B2B buyers want when they make purchases from suppliers. The respondents express a strong interest in easyto-use digital purchasing solutions, inventory transparency, mobile applications, and streamlined procurement processes from their suppliers

Transforming Customer and User Experiences in B2B eCommerce

The study, which surveyed executives from large B2B manufacturers and distributors, reveals that while most companies have made progress in creating “Amazon-like” experiences, significant challenges remain. These include difficulties integrating new solutions with existing systems, inadequate technology infrastructure, and complexities in managing customer data. Search and discovery functionality is an area of particular concern, with most respondents rating their current capabilities as only somewhat effective. Furthermore, the adoption of artificial intelligence (AI) in eCommerce is growing, but companies face challenges in implementation, particularly in terms of skilled personnel and data quality. 

After the Event Report

Whether you attended B2B Online Chicago 2024 and you would like a recap, or you missed the conference and want to catch up, this ‘After the Event’ report is for you. Here, we explore the key topics, insights, and takeaways shared by B2B leaders at the event. There, thought leaders highlighted the industry's shift towards data-driven decision-making, global collaboration, and leadership in innovation, among other critical topics at the industry’s cutting edge.Enjoy catching up—and we hope to see you in-person at B2B Online Florida, November 18 - 19, 2024

B2B eCommerce For All

This report provides a comprehensive analysis of current trends and future directions in B2B eCommerce, emphasizing the critical role of personalizing customer experiences and integrating advanced technologies to remain competitive.

Enhancing Operations and Customer Engagement with B2B Workflow Automation

B2B leaders express a need for systems that support streamlined account management, customer hierarchies, and improved user interfaces, with a substantial preference for software specifically designed for B2B operations. This underscores a broader industry trend toward leveraging technology to cultivate more engaged, personalized, and efficient customer experiences and operational practices. This report is based on a survey of B2B leaders about the status of their workflow automation strategies. The report reveals the important role of advanced workflow management systems in enhancing operational efficiencies and improving B2B customer interactions.