November 17 - 19, 2025
Westin Peachtree Plaza, Atlanta, GA
The shift from AI as a tool to AI as an agent is underway—and it’s creating new opportunities and challenges for B2B companies. This panel examines how Agentic AI is redefining digital workflows, driving more personalized buying journeys, and automating decision-making across departments. You'll hear practical insights from early adopters and gain a clearer understanding of how to prepare your people and processes for this next evolution in enterprise technology.
1.What Piece of Technology Is Making The Most Impact?
Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals
2.Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce
Hosted by Jessica Woodside - Director of Marketing, WIKA USA
3.Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities
Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company
4.Empowering Buyers and Sales Teams: The Role of Self-Service Portals
Hosted by Tonia Coletta - Director of Digital, Metrie
5.Dispelling AI myths with real results of AI today
Derek Gominger – COO, Global eCommerce, Lenovo
6.ERP Integration: Streamlining Operations for B2B eCommerce Success
7.Real-Time Inventory and Transparent Pricing: Foundations for B2B eCommerce Success
8.Data-Driven Decision Making: Leveraging Analytics in B2B eCommerce
9.Payment Flexibility in B2B eCommerce: Strategies for Closing Deal
Check out the incredible speaker line-up to see who will be joining Derek.
Download The Latest Agenda