Derek Gominger

The shift from AI as a tool to AI as an agent is underway and it’s creating new opportunities and challenges for B2B companies. This panel examines how Agentic AI is redefining digital workflows, driving more personalized buying journeys, and automating decision-making across departments. You'll hear practical insights from early adopters and gain a clearer understanding of how to prepare your people and processes for this next evolution in enterprise technology. 

• Explore how the evolution from AI as a tool to AI as an agent is reshaping B2B commerce, unlocking new possibilities and challenges. 
• Hear real-world examples of Agentic AI in action—from streamlining digital workflows to delivering hyper-personalized buyer experiences and automating complex decisions across teams. 
• Gain practical advice on how to ready your people, processes, and culture for the next phase of AI-driven transformation in the enterprise.

1.What Piece of Technology Is Making The Most Impact?  

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals   

2.Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce   

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Jessica Woodside - Director of Marketing, WIKA USA 

3.Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities 

Examine the unique opportunities and hurdles of implementing mobile-first strategies to engage customers and accelerate digital sales in B2B. 

Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company 

4.Empowering Buyers and Sales Teams: The Role of Self-Service Portals 

Uncover best practices for designing self-service portals that streamline purchasing, boost efficiency, and empower both buyers and sales teams. 

Hosted by Tonia Coletta - Director of Digital, Metrie 

5.Dispelling AI Myths With Real Results of AI Today 

Separate hype from reality by sharing real-world AI successes and lessons learned, offering a grounded perspective on AI’s business value now. 

Derek Gominger – COO, Global eCommerce, Lenovo 

6.Managing The Complexity Of The B2B World With Traditional Distributor/Reseller/End User Channel vs. Online Marketplaces With Their B2B Investments  

Explore strategies for navigating the complexity of traditional channels and online marketplaces, optimizing B2B investments for sustained growth. 

Firat Ozkan – Co-Founder/ Chief Sales and Marketing Officer, Mount-It!