Evihn Vaszily

Despite regulatory changes making data collection more challenging globally, as marketers, we're collecting more data than ever. The challenge, however, is sifting through that data to pick out the right insights, and putting the right tools in place to automate and enhance this process to ensure you're leveraging that data to the greatest extent. In this presentation, I cover the most effective strategies and technologies to ensure you're equipped with data rockets to take your marketing performance to the stratosphere and beyond. 

• Use advanced tools and automation to quickly extract meaningful insights from growing data sets—making every customer touchpoint smarter from TOFU (top of funnel) to BOFU (bottom of funnel). 
• Streamline data workflows by implementing technologies that break down silos and drive seamless, personalized customer experiences across the journey. 
• Continuously adapt to changing regulations and data landscapes by refining your data strategy, ensuring you stay agile and deliver high-performance marketing outcomes.

1.What Piece of Technology Is Making The Most Impact?  

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals   

2.Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce   

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Jessica Woodside - Director of Marketing, WIKA USA 

3.Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities 

Examine the unique opportunities and hurdles of implementing mobile-first strategies to engage customers and accelerate digital sales in B2B. 

Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company 

4.Empowering Buyers and Sales Teams: The Role of Self-Service Portals 

Uncover best practices for designing self-service portals that streamline purchasing, boost efficiency, and empower both buyers and sales teams. 

Hosted by Tonia Coletta - Director of Digital, Metrie 

5.Dispelling AI Myths With Real Results of AI Today 

Separate hype from reality by sharing real-world AI successes and lessons learned, offering a grounded perspective on AI’s business value now. 

Derek Gominger – COO, Global eCommerce, Lenovo 

6.Managing The Complexity Of The B2B World With Traditional Distributor/Reseller/End User Channel vs. Online Marketplaces With Their B2B Investments  

Explore strategies for navigating the complexity of traditional channels and online marketplaces, optimizing B2B investments for sustained growth. 

Firat Ozkan – Co-Founder/ Chief Sales and Marketing Officer, Mount-It!