Evihn Vaszily

1. Marketing Matters -> Where Is Your Next Dollars Going?  

Explore strategies for maximizing marketing ROI by identifying the most impactful digital investments for your B2B organization. 

Hosted by Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation  

2. Data Strategy W/ Analytics  

Unlock actionable insights by building a robust data strategy and leveraging analytics to drive smarter business decisions. 

Hosted by Kate Monoskey - Sr. Manager, Data Science, & Hannah Mercer - Sr. Manager, Market Intelligence, Thermo Fisher Scientific 

3. Internal Adoption & Creating Champions for Digital Change 

Discuss ideas and approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Ken Garrow - Director, Commercial Analytics, HD Supply

4. Leveraging Social Media For B2B marketing 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies 

5. Best In Class Distributor Brand Partnerships – How Do you create Value Together 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Mike Becker - NA eCommerce Growth and Analytics Director, Kimberly Clark Professional 

6. Managing Business Value & Journey Mapping 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Hemal Mehta - Senior Director Of Commercial Technology, DwyerOmega 

7. Applying AI Into eComm/marketing/CX For a Simpler Buying Journey 

Chat with peers on how artificial intelligence streamlines B2B eCommerce, marketing, and customer experience for an effortless buying journey. 

Hosted by Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals 

8. Aligning Marketing & Sales – The Never-Ending Battle  

The never-ending discussion! Discuss effective strategies for uniting marketing and sales teams to achieve sustained growth and improved customer outcomes. 

Hosted by Rachel Carter – Director, Digital Engagement, Direct Supply 

9. What Piece of Technology Is Making The Most Impact?

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce.

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals

Despite regulatory changes making data collection more challenging globally, as marketers, we're collecting more data than ever. The challenge, however, is sifting through that data to pick out the right insights, and putting the right tools in place to automate and enhance this process to ensure you're leveraging that data to the greatest extent. In this presentation, I cover the most effective strategies and technologies to ensure you're equipped with data rockets to take your marketing performance to the stratosphere and beyond. 

• Use advanced tools and automation to quickly extract meaningful insights from growing data sets—making every customer touchpoint smarter from TOFU (top of funnel) to BOFU (bottom of funnel). 
• Streamline data workflows by implementing technologies that break down silos and drive seamless, personalized customer experiences across the journey. 
• Continuously adapt to changing regulations and data landscapes by refining your data strategy, ensuring you stay agile and deliver high-performance marketing outcomes.