Hemal Mehta

1. Marketing Matters -> Where Is Your Next Dollars Going?  

Explore strategies for maximizing marketing ROI by identifying the most impactful digital investments for your B2B organization. 

Hosted by Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation  

2. Data Strategy W/ Analytics  

Unlock actionable insights by building a robust data strategy and leveraging analytics to drive smarter business decisions. 

Hosted by Kate Monoskey - Sr. Manager, Data Science, & Hannah Mercer - Sr. Manager, Market Intelligence, Thermo Fisher Scientific 

3. Internal Adoption & Creating Champions for Digital Change 

Discuss ideas and approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Taylor Blair - Associate Director, Digital Marketing, Lonza 

4. Leveraging Social Media For B2B marketing 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies 

5. Best In Class Distributor Brand Partnerships – How Do you create Value Together 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Mike Becker - NA eCommerce Growth and Analytics Director, Kimberly Clark Professional 

6. Managing Business Value & Journey Mapping 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hemal Mehta - Senior Director Of Commercial Technology, DwyerOmega 

7. Applying AI Into eComm/marketing/CX For a Simpler Buying Journey 

Chat with peers on how artificial intelligence streamlines B2B eCommerce, marketing, and customer experience for an effortless buying journey. 

Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals 

8. Aligning Marketing & Sales – The Never-Ending Battle  

The never-ending discussion! Discuss effective strategies for uniting marketing and sales teams to achieve sustained growth and improved customer outcomes. 

Rachel Carter – Director, Digital Engagement, Direct Supply 

Bringing together multiple industrial manufacturing brands, under one digital roof is a complex challenge, where each acquisition brings its own legacy systems, operational processes, and company culture. Many of these businesses are just beginning their digital journey, making alignment even more critical and nuanced. This session will explore real-world experiences and strategies for unifying fragmented operations into a cohesive digital ecosystem, while balancing transformation goals with investor expectations and front-line realities. 

• How to lead a digital transformation amid M&A, aligning brands onto a single eCommerce platform 
• Best practices for simultaneous PIM, ERP, and eCommerce consolidation 
• Strategies to balance PE expectations with operational execution and customer experience 
• Lessons learned: managing risk, complexity, and stakeholder alignment in high-pressure environments