Hemal Mehta

1.     Marketing Matters -> Where Is Your Next Dollars Going?

Hosted by Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation

2.     Data Strategy W/ Analytics

Hosted by Kate Monoskey - Sr. Manager, Data Science, & Hannah Mercer - Sr. Manager, Market Intelligence, Thermo Fisher Scientific

3.     Internal Adoption & Creating Champions for Digital Change –

Hosted by Taylor Blair - Associate Director, Digital Marketing, Lonza

4.     Leveraging Social Media For B2B marketing

Hosted by Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies

5.     Best In Class Distributor Brand Partnerships – How Do you create Value Together

Hosted by Mike Becker - NA eCommerce Growth and Analytics Director, Kimberly Clark Professional

6.     Managing Business Value & Journey Mapping

Hemal Mehta - Senior Director Of Commercial Technology, DwyerOmega

7.     Applying AI Into eComm/marketing/CX For a Simpler Buying Journey

Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals

8.     Aligning Marketing & Sales – The Never-Ending Battle

Rachel Carter – Director, Digital Engagement, Direct Supply

Bringing together multiple industrial manufacturing brands, under one digital roof is a complex challenge, where each acquisition brings its own legacy systems, operational processes, and company culture. Many of these businesses are just beginning their digital journey, making alignment even more critical and nuanced. This session will explore real-world experiences and strategies for unifying fragmented operations into a cohesive digital ecosystem, while balancing transformation goals with investor expectations and front-line realities. 

• How to lead a digital transformation amid M&A, aligning brands onto a single eCommerce platform 
• Best practices for simultaneous PIM, ERP, and eCommerce consolidation 
• Strategies to balance PE expectations with operational execution and customer experience 
• Lessons learned: managing risk, complexity, and stakeholder alignment in high-pressure environments