Jessica Woodside | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Jessica Woodside

Director of Marketing, WIKA USA WIKA USA

Day 1, November 17, 2025

10:20 AM Panel: Thriving in the Modern Workplace: Balancing Work, Mental Health, and Inspiration

In today’s fast-paced, digitally driven work environment, professionals face unique challenges in maintaining work-life balance, addressing mental health concerns, and staying inspired amidst demanding roles. This panel discussion will bring together experts in mental health, leadership, remote work wellness, and work-life balance strategies to explore actionable solutions for thriving in the modern workplace. Attendees will gain insights into fostering personal well-being, overcoming remote work isolation, and sustaining creativity while navigating professional pressures. 

  • Identify the biggest barriers to work-life balance in a digital world 
  • Learn practical tactics to protect mental health and reduce burnout 
  • Explore ways to stay inspired and connected especially in remote or hybrid settings

Day 3, November 19, 2025

11:50 AM Networking Tabletop Discussions -

1.What Piece of Technology Is Making The Most Impact?  

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals   

 

2.Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce   

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Jessica Woodside - Director of Marketing, WIKA USA 

 

3.Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities 

Examine the unique opportunities and hurdles of implementing mobile-first strategies to engage customers and accelerate digital sales in B2B. 

Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company 

 

4.Empowering Buyers and Sales Teams: The Role of Self-Service Portals 

Uncover best practices for designing self-service portals that streamline purchasing, boost efficiency, and empower both buyers and sales teams. 

Hosted by Tonia Coletta - Director of Digital, Metrie 

 

5.Dispelling AI Myths With Real Results of AI Today 

Separate hype from reality by sharing real-world AI successes and lessons learned, offering a grounded perspective on AI’s business value now. 

Derek Gominger – COO, Global eCommerce, Lenovo 

 

6.Managing The Complexity Of The B2B World With Traditional Distributor/Reseller/End User Channel vs. Online Marketplaces With Their B2B Investments  

Explore strategies for navigating the complexity of traditional channels and online marketplaces, optimizing B2B investments for sustained growth. 

Firat Ozkan – Co-Founder/ Chief Sales and Marketing Officer, Mount-It! 

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda