Jill Steinhour is a Marketing Executive with 20 years of strategic business planning, marketing analytics, product management and delivery experience in the High-Tech, Bio-Tech, and Manufacturing industries. Jill joined Adobe Systems in June 2011 as Director of High-Tech Strategy. In this capacity, she leads strategic engagements with Adobe’s top tier clients in support of their efforts to develop B2C & B2B digital marketing strategies, which employ industry best practices and leverage interactive marketing technologies. Jill is also a contributor to Adobe thought leadership forums and frequent speaker at digital marketing conferences and High-Tech & Telco Industry events. Prior to joining Adobe Systems, Jill held leadership positions at HP, Agilent and IBM. She has expertise in market research & sizing, customer insights and predictive model development and business performance management strategies for consumer and commercial markets. During her tenure at HP, Jill directed efforts to integrate and extract intelligence from large and diverse data stores to deliver HP’s first comprehensive data repositories that supported the development of addressable market & consumer predictive models.