Justin Racine oversees all integrated marketing and e-commerce efforts for Geriatric Medical as well as aiding in customer success. Geriatric Medical is a B2B distributor of medical and health supplies to nursing homes, hospitals, assisted living, and durable medical equipment providers. Justin has spent his entire professional career in the health and medical products sector and has extensive experience targeting and segmenting various demographics of customers through analytics and creative digital marketing campaigns in both B2B and B2C markets. Prior to Geriatric Medical, Justin was category manager for Invacare, a Fortune 1000 medical products manufacturer.