Karlaa V. Gregory | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Karlaa V. Gregory

Digital Marketing Manager Sumitomo Drive Technologies USA

With over a decade of experience, I have become a trusted authority in leveraging LinkedIn and digital marketing strategies for maximum impact. My expertise extends to the broader realm of digital marketing. I have cultivated a deep understanding of various digital marketing channels, tactics, and strategies that drive results. From SEO and content marketing to social media advertising and email campaigns, I stay up-to-date with the latest trends and best practices to deliver exceptional outcomes for Sumitomo Drive Technologies. Over the years, I have successfully executed numerous digital marketing campaigns, helping my clients achieve their business objectives and drive tangible results. By analyzing market trends, identifying target audiences, and crafting tailored digital marketing strategies, I consistently deliver impactful outcomes. Passionate about sharing my expertise, I have conducted workshops, seminars, and webinars on LinkedIn and digital marketing. My engaging teaching style, practical insights, and actionable advice empower individuals and businesses to optimize their LinkedIn presence, enhance their digital marketing efforts, and achieve sustainable growth. Through personalized coaching sessions, consulting engagements, and speaking opportunities, I empower individuals and businesses to leverage these powerful tools, establish their online presence, build trust, and achieve their goals in the digital landscape.I move with strategy, build with intention, and stay ten steps ahead. I wear my ambition out loud and never apologize for raising the bar every time I hit it. My presence speaks before I do—and when I speak, people listen. I’m not here to blend in. I’m here to leave a mark. Digital Advertising | Social Media Marketing & Strategy | Search Engine Optimization | Marketing Planning & Strategy | Email Marketing | Content & Digital Content Strategy | Social Media Training | Blog Creation & Management | Google Analytics Certified | LinkedIn Coaching & Strategy With over a decade of experience, I have become a trusted authority in leveraging LinkedIn and digital marketing strategies for maximum impact. My expertise extends to the broader realm of digital marketing. I have cultivated a deep understanding of various digital marketing channels, tactics, and strategies that drive results. From SEO and content marketing to social media advertising and email campaigns, I stay up-to-date with the latest trends and best practices to deliver exceptional outcomes for Sumitomo Drive Technologies. Over the years, I have successfully executed numerous digital marketing campaigns, helping my clients achieve their business objectives and drive tangible results. By analyzing market trends, identifying target audiences, and crafting tailored digital marketing strategies, I consistently deliver impactful outcomes. Passionate about sharing my expertise, I have conducted workshops, seminars, and webinars on LinkedIn and digital marketing. My engaging teaching style, practical insights, and actionable advice empower individuals and businesses to optimize their LinkedIn presence, enhance their digital marketing efforts, and achieve sustainable growth. Through personalized coaching sessions, consulting engagements, and speaking opportunities, I empower individuals and businesses to leverage these powerful tools, establish their online presence, build trust, and achieve their goals in the digital landscape.

Day 1, November 17, 2025

9:30 AM Speed Networking Roundtables

1. Marketing Matters -> Where Is Your Next Dollars Going?  

Explore strategies for maximizing marketing ROI by identifying the most impactful digital investments for your B2B organization. 

Hosted by Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation  

2. Data Strategy W/ Analytics  

Unlock actionable insights by building a robust data strategy and leveraging analytics to drive smarter business decisions. 

Hosted by Kate Monoskey - Sr. Manager, Data Science, & Hannah Mercer - Sr. Manager, Market Intelligence, Thermo Fisher Scientific 

3. Internal Adoption & Creating Champions for Digital Change 

Discuss ideas and approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Taylor Blair - Associate Director, Digital Marketing, Lonza 

4. Leveraging Social Media For B2B marketing 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies 

5. Best In Class Distributor Brand Partnerships – How Do you create Value Together 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Mike Becker - NA eCommerce Growth and Analytics Director, Kimberly Clark Professional 

6. Managing Business Value & Journey Mapping 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hemal Mehta - Senior Director Of Commercial Technology, DwyerOmega 

7. Applying AI Into eComm/marketing/CX For a Simpler Buying Journey 

Chat with peers on how artificial intelligence streamlines B2B eCommerce, marketing, and customer experience for an effortless buying journey. 

Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals 

8. Aligning Marketing & Sales – The Never-Ending Battle  

The never-ending discussion! Discuss effective strategies for uniting marketing and sales teams to achieve sustained growth and improved customer outcomes. 

Rachel Carter – Director, Digital Engagement, Direct Supply 

10:20 AM Panel: Selling Up -> Getting Leadership Buy-In & Going All In on Digital

Every digital transformation begins with a single step, but securing leadership buy-in is often the most critical—and challenging—milestone. Industry leaders and change-makers come together to share actionable insights on aligning executive priorities with digital goals. Through candid discussions, they explore strategies for building a compelling business case, fostering cross-departmental collaboration, and overcoming resistance to change. Attendees will leave equipped with practical steps to accelerate their digital journey and create an organization-wide culture of innovation. 

  • Discover why leadership buy-in is the essential first step for successful digital transformation, and learn practical ways to secure it in your organization. 
  • Hear actionable insights from industry leaders on aligning executive priorities with digital objectives and building a compelling business case for change. 
  • Gain proven strategies to overcome resistance, foster cross-departmental collaboration, and accelerate organization-wide innovation. 

Check out the incredible speaker line-up to see who will be joining Karlaa V..

Download The Latest Agenda