Karlaa Gregory

• Marketing Matters -> Where Is Your Next Dollars Going?  

Hosted by Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation  

• Data Strategy W/ Analytics  

Hosted by Kate Monoskey - Sr. Manager, Data Science, & Hannah Mercer - Sr. Manager, Market Intelligence, Thermo Fisher Scientific 

• Internal Adoption & Creating Champions for Digital Change –  

Hosted by Taylor Blair - Associate Director, Digital Marketing, Lonza 

• Leveraging Social Media For B2B marketing 

Hosted by Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies 

• Best In Class Distributor Brand Partnerships – How Do you create Value Together 

Hosted by Mike Becker - NA eCommerce Growth and Analytics Director, Kimberly Clark Professional 

• Managing Business Value & Journey Mapping 

Hemal Mehta - Senior Director Of Commercial Technology, DwyerOmega 

• Topic TBD:  

Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals 

Other topics  

• Mitigating Your Risk, and Increasing Security For With AI Use 
• Meeting Buyer Expectations: Creating a Website For Your Buyers 
• AI-Driven Transformation: Unlocking B2B eCommerce Potential 
• Loyalty in B2B – What Keeps Your Customers Happy?  
• Next-Gen B2B: Adapting to Millennial and Gen Z Buying Behaviors 
• Optimizing eProcurement To Increase Revenue 
• Aligning Marketing & Sales – The never-ending battle  
• Building the Business Case To Get eComm Going At Your Company 

Every digital transformation begins with a single step, but securing leadership buy-in is often the most critical—and challenging—milestone. Industry leaders and change-makers come together to share actionable insights on aligning executive priorities with digital goals. Through candid discussions, they explore strategies for building a compelling business case, fostering cross-departmental collaboration, and overcoming resistance to change. Attendees will leave equipped with practical steps to accelerate their digital journey and create an organization-wide culture of innovation. 

Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies 

Lauren Freedman Autry – Sr Marketing Director, Kellenova