November 17 - 19, 2025
Westin Peachtree Plaza, Atlanta, GA
1. Marketing Matters -> Where Is Your Next Dollars Going?
Explore strategies for maximizing marketing ROI by identifying the most impactful digital investments for your B2B organization.
Hosted by Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation
2. Data Strategy W/ Analytics
Unlock actionable insights by building a robust data strategy and leveraging analytics to drive smarter business decisions.
Hosted by Kate Monoskey - Sr. Manager, Data Science, & Hannah Mercer - Sr. Manager, Market Intelligence, Thermo Fisher Scientific
3. Internal Adoption & Creating Champions for Digital Change
Discuss ideas and approaches to foster widespread digital adoption and empower internal champions who accelerate transformation.
Hosted by Taylor Blair - Associate Director, Digital Marketing, Lonza
4. Leveraging Social Media For B2B marketing
Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation.
Hosted by Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies
5. Best In Class Distributor Brand Partnerships – How Do you create Value Together
Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation.
Hosted by Mike Becker - NA eCommerce Growth and Analytics Director, Kimberly Clark Professional
6. Managing Business Value & Journey Mapping
Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation.
Hemal Mehta - Senior Director Of Commercial Technology, DwyerOmega
7. Applying AI Into eComm/marketing/CX For a Simpler Buying Journey
Chat with peers on how artificial intelligence streamlines B2B eCommerce, marketing, and customer experience for an effortless buying journey.
Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals
8. Aligning Marketing & Sales – The Never-Ending Battle
The never-ending discussion! Discuss effective strategies for uniting marketing and sales teams to achieve sustained growth and improved customer outcomes.
Rachel Carter – Director, Digital Engagement, Direct Supply
Every digital transformation begins with a single step, but securing leadership buy-in is often the most critical—and challenging—milestone. Industry leaders and change-makers come together to share actionable insights on aligning executive priorities with digital goals. Through candid discussions, they explore strategies for building a compelling business case, fostering cross-departmental collaboration, and overcoming resistance to change. Attendees will leave equipped with practical steps to accelerate their digital journey and create an organization-wide culture of innovation.
Check out the incredible speaker line-up to see who will be joining Karlaa V..
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