Kate Monoskey

1. Marketing Matters -> Where Is Your Next Dollars Going?  

Explore strategies for maximizing marketing ROI by identifying the most impactful digital investments for your B2B organization. 

Hosted by Steven Nghe – Head of Marketing & Communications, Kloeckner Metals Corporation  

2. Data Strategy W/ Analytics  

Unlock actionable insights by building a robust data strategy and leveraging analytics to drive smarter business decisions. 

Hosted by Kate Monoskey - Sr. Manager, Data Science, & Hannah Mercer - Sr. Manager, Market Intelligence, Thermo Fisher Scientific 

3. Internal Adoption & Creating Champions for Digital Change 

Discuss ideas and approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Taylor Blair - Associate Director, Digital Marketing, Lonza 

4. Leveraging Social Media For B2B marketing 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies 

5. Best In Class Distributor Brand Partnerships – How Do you create Value Together 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hosted by Mike Becker - NA eCommerce Growth and Analytics Director, Kimberly Clark Professional 

6. Managing Business Value & Journey Mapping 

Discover approaches to foster widespread digital adoption and empower internal champions who accelerate transformation. 

Hemal Mehta - Senior Director Of Commercial Technology, DwyerOmega 

7. Applying AI Into eComm/marketing/CX For a Simpler Buying Journey 

Chat with peers on how artificial intelligence streamlines B2B eCommerce, marketing, and customer experience for an effortless buying journey. 

Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals 

8. Aligning Marketing & Sales – The Never-Ending Battle  

The never-ending discussion! Discuss effective strategies for uniting marketing and sales teams to achieve sustained growth and improved customer outcomes. 

Rachel Carter – Director, Digital Engagement, Direct Supply 

Siloed systems. Duplicated data. Inconsistent insights. If your organization is still operating with fragmented sources of truth, it's time to rethink your integration strategy. This session explores how B2B companies are centralizing their data infrastructure to drive faster decisions, improve collaboration, and unlock the full potential of their digital tools. Walk away with a roadmap for streamlining data flows, aligning teams, and building a foundation that scales. 

• Identify where siloed data is slowing down your business 
• Learn practical steps to unify platforms and create a central source of truth 
• Improve speed, visibility, and decision-making across teams through better integration