Kim Brolet

Unlock the full potential of B2B eCommerce by harnessing the power of strategic product recommendations and website optimization. By aligning these elements with buyer intent and leveraging cutting-edge technologies like AI, businesses can unlock significant improvements in conversion rates and customer satisfaction. Effective design strategies, such as intuitive navigation and responsive design, further elevate the online shopping experience, fostering a seamless and engaging journey for users. 

• Product recommendations & how it truly aligns with each buyer’s intent and needs 
• Seamless and intuitive site navigation and mobile experience  
• AI / optimization to boost conversions and customer satisfaction 

Bringing together multiple industrial manufacturing brands, under one digital roof is a complex challenge, where each acquisition brings its own legacy systems, operational processes, and company culture. Many of these businesses are just beginning their digital journey, making alignment even more critical and nuanced. This session will explore real-world experiences and strategies for unifying fragmented operations into a cohesive digital ecosystem, while balancing transformation goals with investor expectations and front-line realities. 

• How to lead a digital transformation amid M&A, aligning brands onto a single eCommerce platform 
• Best practices for simultaneous PIM, ERP, and eCommerce consolidation 
• Strategies to balance PE expectations with operational execution and customer experience 
• Lessons learned: managing risk, complexity, and stakeholder alignment in high-pressure environments