Mark Cirillo | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Mark Cirillo

Mark Cirillo

Digital Commerce Manager Boston Scientific

Day 1, November 17, 2025

10:20 AM Panel: Selling Up -> Getting Leadership Buy-In & Going All In on Digital

Every digital transformation begins with a single step, but securing leadership buy-in is often the most critical—and challenging—milestone. Industry leaders and change-makers come together to share actionable insights on aligning executive priorities with digital goals. Through candid discussions, they explore strategies for building a compelling business case, fostering cross-departmental collaboration, and overcoming resistance to change. Attendees will leave equipped with practical steps to accelerate their digital journey and create an organization-wide culture of innovation. 

  • Discover why leadership buy-in is the essential first step for successful digital transformation, and learn practical ways to secure it in your organization. 
  • Hear actionable insights from industry leaders on aligning executive priorities with digital objectives and building a compelling business case for change. 
  • Gain proven strategies to overcome resistance, foster cross-departmental collaboration, and accelerate organization-wide innovation. 

12:00 PM Private Lunch Workshop: From Digital Transformation to Digital Excellence: AI at the Core of Modern CX

B2B leaders know the challenges of digitizing with complex catalogs, non-standardized product data and fragmented systems. But once you’ve overcome those hurdles and the platform is live, how do you make it actually work for your buyers - and not just tick a box? In this private lunch workshop, we’ll explore how AI, GenAI, and agentic AI are transforming the digital front office — powering intelligent search, contract-aware personalization, and frictionless self-service. Through real-world examples and practical guidance, we’ll share how to move to measurable impact: reducing buyer effort, enabling sales efficiency, and accelerating digital adoption. Walk away with proven strategies to modernize your front office and capture growth.


Day 2, November 18, 2025

2:55 PM Roundtables - 25 Minute Conversations

Our roundtables are a wonderful way to continue to network and engage with your peers. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10 peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 25 minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.  

1. Applying AI Into eComm/Marketing/CX For a Simpler Buying Journey
Jason Bowman, Executive Director, Experience Strategy, Office of Experience
2. Using AI to test your way to better ROI
This roundtable explores agentic AI applications to help distributors run digital experiments that increase conversions, revenue, and efficiency. Learn how AI-generated test ideas, summaries, content variations and more can transform your B2B marketplace!
Trevor Pope, Lead Consultant, Optimizely
3. Empowered Buyers, Efficient Sales: The AI-Search Advantage
Peter Curran, General Manager, Commerce, Coveo
Mark Cirillo, Senior Manager, Digital Commerce, Boston Scientific
4. How AI-CPQ Unlocks Complex Self-Service Buying Journeys
B2B buyers expect the speed and simplicity of self-service—but delivering that for complex products, pricing, and configurations has been nearly impossible. Enter AI-powered CPQ. In this roundtable, we’ll discuss how leading organizations are using AI to unlock new revenue channels, modernize the buying experience, and turn complexity into a competitive advantage. Join senior peers to explore how AI-CPQ is reshaping digital commerce, from guided configuration to frictionless self-service buying journeys.
Natalie Smiley, Solution Sales Executive, ServiceNow
5. Automate to Dominate: Streamlining the B2B Stack
6. Owning the Marketplace Game
7. Decisions by the Data: From Insight to Action
8. Re-platforming Best Practices

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda