Mark Cirillo

Every digital transformation begins with a single step, but securing leadership buy-in is often the most critical—and challenging—milestone. Industry leaders and change-makers come together to share actionable insights on aligning executive priorities with digital goals. Through candid discussions, they explore strategies for building a compelling business case, fostering cross-departmental collaboration, and overcoming resistance to change. Attendees will leave equipped with practical steps to accelerate their digital journey and create an organization-wide culture of innovation. 

• Discover why leadership buy-in is the essential first step for successful digital transformation, and learn practical ways to secure it in your organization. 
• Hear actionable insights from industry leaders on aligning executive priorities with digital objectives and building a compelling business case for change. 
• Gain proven strategies to overcome resistance, foster cross-departmental collaboration, and accelerate organization-wide innovation. 

B2B leaders know the challenges of digitizing with complex catalogs, non-standardized product data and fragmented systems. But once you’ve overcome those hurdles and the platform is live, how do you make it actually work for your buyers - and not just tick a box? In this private lunch workshop, we’ll explore how AI, GenAI, and agentic AI are transforming the digital front office — powering intelligent search, contract-aware personalization, and frictionless self-service. Through real-world examples and practical guidance, we’ll share how to move to measurable impact: reducing buyer effort, enabling sales efficiency, and accelerating digital adoption. Walk away with proven strategies to modernize your front office and capture growth.

Sign up required!

Our roundtables are a wonderful way to continue to network and engage with your peers. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10 peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 25 minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.  

1. Applying AI Into eComm/Marketing/CX For a Simpler Buying Journey

Join an open conversation on how AI is transforming the way B2B buyers discover, evaluate, and purchase. We’ll discuss real-world examples and challenges of how brands are using AI to personalize experiences, simplify decisions, and remove friction across marketing, eCommerce, and customer interactions. Bring your questions and ideas—this roundtable is all about sharing insights and uncovering practical ways to make buying easier for your customers.

Jason Bowman, Executive Director, Experience Strategy, Office of Experience