Mark Frenette | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Mark Frenette

B2B Digital Commerce Manager The Hershey Company

Day 3, November 19, 2025

11:50 AM Networking Tabletop Discussions -

1.What Piece of Technology Is Making The Most Impact?  

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals   

2.Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce   

Hosted by Jessica Woodside - Director of Marketing, WIKA USA 

3.Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities 

Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company 

4.Empowering Buyers and Sales Teams: The Role of Self-Service Portals 

Hosted by Tonia Coletta - Director of Digital, Metrie 

5.Dispelling AI myths with real results of AI today 

Derek Gominger – COO, Global eCommerce, Lenovo 

6.ERP Integration: Streamlining Operations for B2B eCommerce Success 

7.Real-Time Inventory and Transparent Pricing: Foundations for B2B eCommerce Success 

8.Data-Driven Decision Making: Leveraging Analytics in B2B eCommerce 

9.Payment Flexibility in B2B eCommerce: Strategies for Closing Deal 

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda