Mark Frenette

Legacy systems and outdated processes are holding back growth but digital transformation doesn’t have to mean starting from scratch. This session unpacks how B2B leaders are modernizing tech stacks, streamlining operations, and creating customer experiences that rival B2C. Learn what it really takes to move from status quo to scalable innovation and how to bring your teams and systems along for the ride.

• Identify where legacy tools are limiting growth and innovation 
• Learn how to modernize without disrupting core operations 
• Discover practical wins that build momentum for long-term transformation 

1.What Piece of Technology Is Making The Most Impact?  

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals   

2.Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce   

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce. 

Hosted by Jessica Woodside - Director of Marketing, WIKA USA 

3.Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities 

Examine the unique opportunities and hurdles of implementing mobile-first strategies to engage customers and accelerate digital sales in B2B. 

Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company 

4.Empowering Buyers and Sales Teams: The Role of Self-Service Portals 

Uncover best practices for designing self-service portals that streamline purchasing, boost efficiency, and empower both buyers and sales teams. 

Hosted by Tonia Coletta - Director of Digital, Metrie 

5.Dispelling AI Myths With Real Results of AI Today 

Separate hype from reality by sharing real-world AI successes and lessons learned, offering a grounded perspective on AI’s business value now. 

Derek Gominger – COO, Global eCommerce, Lenovo 

6.Managing The Complexity Of The B2B World With Traditional Distributor/Reseller/End User Channel vs. Online Marketplaces With Their B2B Investments  

Explore strategies for navigating the complexity of traditional channels and online marketplaces, optimizing B2B investments for sustained growth. 

Firat Ozkan – Co-Founder/ Chief Sales and Marketing Officer, Mount-It!