Natalie Smiley | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Natalie Smiley

Natalie Smiley

Solution Sales Executive ServiceNow
Natalie Smiley is an Enterprise Solution Sales Executive at ServiceNow, working with organizations in Manufacturing, Financial Services, Life Sciences, Energy, and Core Services. She helps simplify complex Configure-Price-Quote (CPQ) processes, improve pricing accuracy, and accelerate revenue cycles, bringing over a decade of experience and a pragmatic, customer-first approach to digital transformation.

Day 2, November 18, 2025

2:55 PM Roundtables - 25 Minute Conversations

Our roundtables are a wonderful way to continue to network and engage with your peers. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10 peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 25 minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.  

1. Applying AI Into eComm/Marketing/CX For a Simpler Buying Journey

Join an open conversation on how AI is transforming the way B2B buyers discover, evaluate, and purchase. We’ll discuss real-world examples and challenges of how brands are using AI to personalize experiences, simplify decisions, and remove friction across marketing, eCommerce, and customer interactions. Bring your questions and ideas—this roundtable is all about sharing insights and uncovering practical ways to make buying easier for your customers.

Jason Bowman, Executive Director, Experience Strategy, Office of Experience

2. Using AI to test your way to better ROI
This roundtable explores agentic AI applications to help distributors run digital experiments that increase conversions, revenue, and efficiency. Learn how AI-generated test ideas, summaries, content variations and more can transform your B2B marketplace!
Trevor Pope, Lead Consultant, Optimizely
3. Empowered Buyers, Efficient Sales: The AI-Search Advantage
Peter Curran, General Manager, Commerce, Coveo
Mark Cirillo, Senior Manager, Digital Commerce, Boston Scientific
4. How AI-CPQ Unlocks Complex Self-Service Buying Journeys
B2B buyers expect the speed and simplicity of self-service—but delivering that for complex products, pricing, and configurations has been nearly impossible. Enter AI-powered CPQ. In this roundtable, we’ll discuss how leading organizations are using AI to unlock new revenue channels, modernize the buying experience, and turn complexity into a competitive advantage. Join senior peers to explore how AI-CPQ is reshaping digital commerce, from guided configuration to frictionless self-service buying journeys.
Natalie Smiley, Solution Sales Executive, ServiceNow
5. Transforming Omnichannel Customer Journeys with Artificial Intelligence
Santosh Konda, Chief Solution Architect & Strategic Advisor, OmniReach
6. Before Agentic: Data, System Integrations, and Change Management
Matt Johnson, Head of Distribution & Manufacturing, Pivotree

Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda