Peter Curran

General Manager, Commerce Coveo

Peter Curran is the General Manager of Commerce at Coveo. Over the years, he has worked across various eCommerce business models, categories, and company sizes. Peter co-founded and acted as President and Head of Sales for Cirrus10, a Web Content Management and Ecommerce Technology consultancy. Cirrus10 was acquired by Lucidworks in 2019. At Lucidworks he served as GM of Commerce, SVP Go to Market, and CRO. Peter then managed his own strategic consulting firm, implementing and tuning Constructor.io and OpenSearch. With 30 years of experience in enterprise technology, Peter has dedicated the last 15 years to enhancing product discovery across diverse industries, use cases, and platforms.

Day 1, November 17, 2025

12:00 PM Private Lunch Workshop: From Digital Transformation to Digital Excellence: AI at the Core of Modern CX

B2B leaders know the challenges of digitizing with complex catalogs, non-standardized product data and fragmented systems. But once you’ve overcome those hurdles and the platform is live, how do you make it actually work for your buyers - and not just tick a box? In this private lunch workshop, we’ll explore how AI, GenAI, and agentic AI are transforming the digital front office — powering intelligent search, contract-aware personalization, and frictionless self-service. Through real-world examples and practical guidance, we’ll share how to move to measurable impact: reducing buyer effort, enabling sales efficiency, and accelerating digital adoption. Walk away with proven strategies to modernize your front office and capture growth.

Day 2, November 18, 2025

2:55 PM Roundtables - 25 Minute Conversations

Our roundtables are a wonderful way to continue to network and engage with your peers. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10 peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 25 minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.

1. Applying AI Into eComm/Marketing/CX For a Simpler Buying Journey

Jason Bowman, Executive Director, Experience Strategy, Office of Experience

2. Using AI to test your way to better ROI

This roundtable explores agentic AI applications to help distributors run digital experiments that increase conversions, revenue, and efficiency. Learn how AI-generated test ideas, summaries, content variations and more can transform your B2B marketplace!

Trevor Pope, Lead Consultant, Optimizely

3. Empowered Buyers, Efficient Sales: The AI-Search Advantage

Peter Curran, General Manager, Commerce, Coveo

Mark Cirillo, Senior Manager, Digital Commerce, Boston Scientific

4. How AI-CPQ Unlocks Complex Self-Service Buying Journeys

B2B buyers expect the speed and simplicity of self-service—but delivering that for complex products, pricing, and configurations has been nearly impossible. Enter AI-powered CPQ. In this roundtable, we’ll discuss how leading organizations are using AI to unlock new revenue channels, modernize the buying experience, and turn complexity into a competitive advantage. Join senior peers to explore how AI-CPQ is reshaping digital commerce, from guided configuration to frictionless self-service buying journeys.

Natalie Smiley, Solution Sales Executive, ServiceNow

5. 5. Reserved for Omni Reach

6. Owning the Marketplace Game

7. Decisions by the Data: From Insight to Action

8. Re-platforming Best Practices

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda