Rudy Abitbol

Rudy Abitbol is a recognized leader in B2B eCommerce, with over 15 years of experience helping manufacturers and distributors modernize their digital operations.

He began his career in digital agencies, including a 10-year run at Altima (now Accenture), before joining Lumen (Sonepar Group) in 2018 as Director of eCommerce.

There, he led a full overhaul of the customer experience and digital platform. Since 2022, he has served as VP of eCommerce & Marketing at AMG Medical, where he drives Amazon growth, B2B self-service adoption, and digital transformation across the organization Rudy is also a strong advocate for AI across the B2B stack—leveraging it for personalized search, content automation, buyer insights, and operational efficiency.

He is the publisher of the #B2BeCommerce newsletter, followed monthly by 1,000+ digital leaders across North America. A frequent international speaker, Rudy is known for his direct style, real-world insights, and ability to connect strategy with operational execution.