Rudy Abitbol

AMG is integrating self-serve B2B capabilities into its primarily B2C-driven ecosystem to enable business clients with greater autonomy while leveraging existing consumer-focused infrastructure. This hybrid approach introduces operational challenges, such as handling complex pricing, workflows, and inventory management for diverse customer segments on a unified platform. Addressing these hurdles is critical to unlocking new growth opportunities, improving efficiency, and delivering adaptable customer experiences across both B2B and B2C channels. 

• Enable B2B clients with greater autonomy by integrating self-service into a unified hybrid platform. 
• Address operational hurdles—such as pricing, workflow, and inventory complexity—to support multiple customer segments efficiently. 
• Align technology and process upgrades to create seamless, adaptable experiences that drive growth across both B2B and B2C markets.

The shift from AI as a tool to AI as an agent is underway and it’s creating new opportunities and challenges for B2B companies. This panel examines how Agentic AI is redefining digital workflows, driving more personalized buying journeys, and automating decision-making across departments. You'll hear practical insights from early adopters and gain a clearer understanding of how to prepare your people and processes for this next evolution in enterprise technology. 

• Explore how the evolution from AI as a tool to AI as an agent is reshaping B2B commerce, unlocking new possibilities and challenges. 
• Hear real-world examples of Agentic AI in action—from streamlining digital workflows to delivering hyper-personalized buyer experiences and automating complex decisions across teams. 
• Gain practical advice on how to ready your people, processes, and culture for the next phase of AI-driven transformation in the enterprise.

Agentic AI is shaking up B2B commerce by making it super easy and fast to create content and build unique digital experiences, no coding required, just natural language prompts. With this new way of working, teams can test ideas, customize campaigns, and launch new initiatives on the fly, changing things in minutes instead of months. “The Prompting Life: Rewriting B2B Commerce in Real Time” is all about how these tools give businesses the ultimate flexibility to keep up with whatever their customers need, whenever they need it. 

• Agentic AI empowers B2B teams to create content and digital experiences instantly, using simple prompts instead of coding. 
• Businesses can quickly test, customize, and launch new strategies. Transforming workflows from months to minutes. 
• This shift offers unmatched flexibility, letting companies adapt to customer needs and market changes in real time.