Creating engaging content is not just about showcasing your products. Truly engaging content is created with the customer in mind – what their challenges are, what they need, and how you can help them reach their goals. This session will be a deep dive into content marketing strategies that have the customer front of mind. We’ll talk about:
• Setting your content marketing objectives to decide on the best strategy
• Identifying and understanding your audience to create content that will build valuable customer relationships
• Understanding the mediums (e.g. email, website, social channels) where your customer is receptive to content
• Developing content that is valuable, relevant, and consistent to make maximum impact on your customers
• Changing standard content marketing practices to meet customer needs and expectations
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