B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Sabrina Donley, Vice President, Global Marketing Communications at Filtration Group
Filtration Group Logo

Sabrina Donley


Vice President, Global Marketing Communications
Filtration Group

Check out the incredible speaker line-up to see who will be joining Sabrina.

Download The Latest Agenda

Day 2

Tuesday, November 12th, 2019


2:50 PM Panel Discussion Remix - Changing Your Content Strategy From Product Centric To Customer Centric

Creating engaging content is not just about showcasing your products. Truly engaging content is created with the customer in mind – what their challenges are, what they need, and how you can help them reach their goals.  This session will be a deep dive into content marketing strategies that have the customer front of mind. We’ll talk about: 

• Setting your content marketing objectives to decide on the best strategy 
• Identifying and understanding your audience to create content that will build valuable customer relationships
• Understanding the mediums (e.g. email, website, social channels) where your customer is receptive to content 
• Developing content that is valuable, relevant, and consistent to make maximum impact on your customers
• Changing standard content marketing practices to meet customer needs and expectations