Santosh Konda

Chief Solution Architect & Strategic Advisor OmniReach

Santosh Konda is the Chief Solution Architect & Strategic Advisor at OmniReach, bringing over 20 years of experience in the global eCommerce landscape. A recognized expert in digital transformation initiatives and global rollouts, Santosh has a proven track record of defining eCommerce strategy with the C-suite and executing complex digital transformation projects at Fortune 500 companies. His deep technical and strategic expertise spans across the full digital spectrum, including B2B and B2C commerce, enterprise search, content management, marketing technology, and Artificial Intelligence (AI).

As a strategic advisor, Santosh specializes in leveraging emerging technologies to solve complex business challenges. His Round Table session, "Transforming Omnichannel Customer Journeys with Artificial Intelligence," draws directly from his experience guiding organizations to harness the power of AI to drive customer engagement and deliver seamless, intelligent digital experiences.

Day 2, November 18, 2025

2:55 PM Roundtables - 25 Minute Conversations

Our roundtables are a wonderful way to continue to network and engage with your peers. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of 10 peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 25 minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.

1. Applying AI Into eComm/Marketing/CX For a Simpler Buying Journey

Jason Bowman, Executive Director, Experience Strategy, Office of Experience

2. Using AI to test your way to better ROI

This roundtable explores agentic AI applications to help distributors run digital experiments that increase conversions, revenue, and efficiency. Learn how AI-generated test ideas, summaries, content variations and more can transform your B2B marketplace!

Trevor Pope, Lead Consultant, Optimizely

3. Empowered Buyers, Efficient Sales: The AI-Search Advantage

Peter Curran, General Manager, Commerce, Coveo

Mark Cirillo, Senior Manager, Digital Commerce, Boston Scientific

4. How AI-CPQ Unlocks Complex Self-Service Buying Journeys

B2B buyers expect the speed and simplicity of self-service—but delivering that for complex products, pricing, and configurations has been nearly impossible. Enter AI-powered CPQ. In this roundtable, we’ll discuss how leading organizations are using AI to unlock new revenue channels, modernize the buying experience, and turn complexity into a competitive advantage. Join senior peers to explore how AI-CPQ is reshaping digital commerce, from guided configuration to frictionless self-service buying journeys.

Natalie Smiley, Solution Sales Executive, ServiceNow

5. Transforming Omnichannel Customer Journeys with Artificial Intelligence

Santosh Konda, Chief Solution Architect & Strategic Advisor, OmniReach

6. Before Agentic: Data, System Integrations, and Change Management

Matt Johnson, Head of Distribution & Manufacturing, Pivotree

Check out the incredible speaker line-up to see who will be joining Santosh.

Download The Latest Agenda