Tonia Coletta

Director of Digital Metrie

Tonia Coletta is the Director of Digital at Metrie, North America's largest millwork manufacturer and distributor. She leads the Digital team, responsible for the strategy and execution of Metrie’s digital customer experience. Her areas of focus include digital self-service and ecommerce, product data management and digital tools & innovation. Tonia joined Metrie in 2020 from Molson Coors Beverage Company, where she built her career in PR, digital media and content marketing as well as spearheading the Canadian brewer's B2B and B2C eCommerce strategy and roadmap.

Day 2, November 18, 2025

4:35 PM Panel: Breaking Barriers & Building Platforms: Women Transforming B2B

Women across B2B industries are leading the charge in eCommerce, AI, and cross-functional strategy—but it’s not always easy to navigate the path alone. This panel brings together women from marketing, sales, product, and technical roles to share real stories and practical strategies. From launching platforms to building internal allies, it’s a space for inspiration, connection, and elevating women at every stage of their B2B journey.

Day 3, November 19, 2025

11:50 AM Networking Tabletop Discussions -

1. What Piece of Technology Is Making The Most Impact?

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals

2. Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce

Hosted by Jessica Woodside - Director of Marketing, WIKA USA

3. Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities

Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company

4. Empowering Buyers and Sales Teams: The Role of Self-Service Portals

Hosted by Tonia Coletta - Director of Digital, Metrie

Check out the incredible speaker line-up to see who will be joining Tonia.

Download The Latest Agenda