Tonia Coletta

Director of Digital Metrie

Tonia Coletta is the Director of Digital at Metrie, North America's largest millwork manufacturer and distributor. She leads the Digital team, responsible for the strategy and execution of Metrie’s digital customer experience. Her areas of focus include digital self-service and ecommerce, product data management and digital tools & innovation. Tonia joined Metrie in 2020 from Molson Coors Beverage Company, where she built her career in PR, digital media and content marketing as well as spearheading the Canadian brewer's B2B and B2C eCommerce strategy and roadmap.

Day 2, November 18, 2025

4:35 PM Panel: Breaking Barriers & Building Platforms: Women Transforming B2B

Women across B2B industries are leading the charge in eCommerce, AI, and cross-functional strategy but it’s not always easy to navigate the path alone. This panel brings together women from marketing, sales, product, and technical roles to share real stories and practical strategies. From launching platforms to building internal allies, it’s a space for inspiration, connection, and elevating women at every stage of their B2B journey.

Hear candid stories and actionable strategies from women leaders driving transformation in B2B eCommerce, AI, and cross-functional innovation.
Learn how to launch impactful platforms, foster internal allies, and overcome barriers unique to women in B2B.
Leave inspired and empowered to elevate yourself and other women at every stage of the B2B journey.

Day 3, November 19, 2025

11:50 AM Networking Tabletop Discussions -

1.What Piece of Technology Is Making The Most Impact?

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce.

Hosted by Evihn Vaszily - Associate Director, Digital Communications, Crinetics Pharmaceuticals

2.Selling Solutions, Not Just Products: The Power of Rich Content in B2B eCommerce

Discuss how compelling, solution-focused content elevates the buyer experience and builds trust, leading to greater success in B2B eCommerce.

Hosted by Jessica Woodside - Director of Marketing, WIKA USA

3.Mobile-First Strategies for B2B eCommerce: Challenges and Opportunities

Examine the unique opportunities and hurdles of implementing mobile-first strategies to engage customers and accelerate digital sales in B2B.

Hosted By Mark Frenette - B2B Digital Commerce Manager, The Hershey Company

4.Empowering Buyers and Sales Teams: The Role of Self-Service Portals

Uncover best practices for designing self-service portals that streamline purchasing, boost efficiency, and empower both buyers and sales teams.

Hosted by Tonia Coletta - Director of Digital, Metrie

5.Dispelling AI Myths With Real Results of AI Today

Separate hype from reality by sharing real-world AI successes and lessons learned, offering a grounded perspective on AI’s business value now.

Derek Gominger – COO, Global eCommerce, Lenovo

6.Managing The Complexity Of The B2B World With Traditional Distributor/Reseller/End User Channel vs. Online Marketplaces With Their B2B Investments

Explore strategies for navigating the complexity of traditional channels and online marketplaces, optimizing B2B investments for sustained growth.

Firat Ozkan – Co-Founder/ Chief Sales and Marketing Officer, Mount-It!

Check out the incredible speaker line-up to see who will be joining Tonia.

Download The Latest Agenda