B2B Online Atlanta 2026

Day 1: Practitioner Only

12:00 pm - 12:30 pm VIP Welcome Lunch

12:30 pm - 1:10 pm Registration

1:10 pm - 1:20 pm Opening Welcome Remarks

1:20 pm - 1:30 pm Chair's Welcome Remarks

1:30 pm - 1:50 pm Keynote Fireside Chat: The Customer Already Told You. Were You Listening? Making Buying Seamless & Easy (And What to Do When it's Not)

Your customers are leaving signals everywhere, in their orders, their drop-offs, their support tickets, their silence. The B2B companies pulling away from the pack to take the lead right now are not the ones spending the most on experience. They are the ones who built the discipline to actually hear what their data is saying and act on it fast. This session is a direct challenge to every leader in the room to close the gap between what their customers are telling them and what their organization is doing about it.

• Why most B2B companies are data-rich and insight-poor, and the structural reasons that gap persists.

• How to build a feedback loop that actually changes decisions, not just dashboards.

• What customer-obsessed B2B leaders do differently that their competitors have not figured out yet.

Attendees will have an opportunity to raise a card to ask questions in real-time, creating a highly interactive learning experience.

1:50 pm - 2:10 pm Special Address: The Next Decade of B2B Commerce Starts Now

A featured industry voice takes the main stage for a candid, forward-looking read on where B2B digital commerce is actually heading. Expect a no-fluff take on the shifts that will define the next 12 to 24 months and the moves worth making right now.

2:10 pm - 3:00 pm Mindshare Meetup & Synthesis with the B2B Online Advisory Board: Mastering Your Future - Game-changing Do's & Don't's

Elisabeth Clark - Director of Web Strategy & Experience, Lippert David Krohn - Chief Marketing Officer, Sciens Building Solutions Ron Flynn - Watts E-commerce Manager, Bradley Corporation Mike Becker - Director of North America eCommerce Growth and Analytics, Kimberly-Clark Corporation

Fuel your morning with a stimulating exercise designed to engage, enlighten, and evolve. We're not just setting the tone but pioneering conversations that matter, creating a dynamic platform in which brainstorming meets expertise. In deep-dive conversations led by our distinguished advisory board, get ready to reimagine your strategies by unveiling the transformative ✅'s and❌'s pivotal for driving unparalleled success. Once you've exchanged best practices and benchmarked with your fellow leaders, our distinguished advisors will share their group's findings with the entire audience from the main stage.

Elisabeth Clark

Director of Web Strategy & Experience
Lippert

See Bio

David Krohn

Chief Marketing Officer
Sciens Building Solutions

See Bio

Ron Flynn

Watts E-commerce Manager
Bradley Corporation

See Bio

Mike Becker

Director of North America eCommerce Growth and Analytics
Kimberly-Clark Corporation

See Bio

2:45 pm - 3:00 pm Networking Break

3:15 pm - 4:00 pm Oxford Style Debate: Topic TBA

Elisabeth Clark - Director of Web Strategy & Experience, Lippert

Tired of the same polite, heavily scripted panel discussions where everyone just agrees with each other? In the rapidly shifting B2B e-commerce landscape, there are rarely easy, one-size-fits-all answers to your most complex digital transformation challenges. Our Oxford-Style Debate completely shakes up the traditional conference format by bringing high-stakes tension, unfiltered honesty, and a willingness to "agree to disagree" directly to the main stage.

This fiercely competitive format forces industry leaders to take a definitive stand on a highly contentious B2B topic, cutting through the corporate fluff and echo chambers to deliver raw, unscripted arguments. By attending this session, you will witness a clash of expert perspectives purposefully designed to challenge the status quo and push the boundaries of conventional B2B thinking. You will walk away with a deeply nuanced understanding of a critical industry divide, armed with battle-tested strategies and the sharpest counter-arguments to help you make more confident, informed decisions for your own organization.

Elisabeth Clark

Director of Web Strategy & Experience
Lippert

See Bio

4:00 pm - 4:45 pm Panel Remix: Garbage In, Garbage Out: Why Your AI Dreams Demand a Data Reality Check

Emeka Nwosu - Sr. Manager – Global End to End Marketing Communications Intelligence, Coca-Cola Company Steven Nghe - Head of Marketing & Communications, Kloeckner Metals Monique Lesser - Vice President of Digital Transformation, Evonik Corporation

The harsh reality of modern e-commerce is that advanced AI tools will completely fail if they are built on a foundation of messy, disconnected product data. This panel cuts through the buzzwords to expose why mastering basic data hygiene and PIM is the mandatory prerequisite to any successful AI deployment. Discover how leading practitioners are scrubbing their legacy systems to prepare for an agentic future.

• Conduct a comprehensive audit of your product taxonomy and schemas before investing in shiny new AI search or chatbot tools.

• Leverage AI specifically for the heavy lifting of data mapping and normalization rather than deploying it solely as a customer-facing gimmick.

• Centralize your disparate data sources into a robust PIM system to ensure complete, accurate, and normalized attributes.

• Establish strict, top-down data governance policies to prevent fragmented silos as your product catalog and company scale.

Emeka Nwosu

Sr. Manager – Global End to End Marketing Communications Intelligence
Coca-Cola Company

See Bio

Steven Nghe

Head of Marketing & Communications
Kloeckner Metals

See Bio

Monique Lesser

Vice President of Digital Transformation
Evonik Corporation

See Bio

4:45 pm - 5:30 pm The Anti-Panel: Fishbowl Conversations for Unscripted Peer-to-Peer Problem Solving

Step into the center of the action with this dynamic "fishbowl" format. Reach into the bowl to pull out a conversation starter for your table. Attendees will dynamically rotate in and out of the hot seats to debate their most pressing challenges. Bring your toughest questions and prepare for unfiltered, honest dialogue with your exact peers.

Table themes:

1. Digital Transformation: Overcoming legacy debt, managing API connections between ERPs and e-commerce, and solving the "Available to Promise" (ATP) challenge.

Hosted by Erin Kutcher, Director, eCommerce Marketing, Standard Textile

2. AI: Moving beyond hype to discuss internal efficiencies, such as deploying AI within customer service ticketing (like ServiceNow) or legal compliance.

3. Marketing: Navigating strict data privacy laws and cookie deprecation by shifting to first-party data and server-side tracking implementations.

3:15 pm - 4:00 pm B2B BootCamp: From Concept to Execution *Advanced Signup Required

Are you ready to move beyond introductory theory and start building? Step into this next-level, two-hour intensive B2B Bootcamp designed exclusively for practitioners who want to roll up their sleeves and get to work. This hands-on laboratory completely ditches passive listening in favor of dynamic, guided problem-solving. Instead of just taking standard notes, you will be equipped with a comprehensive workbook to actively collaborate with your peers. You will walk out of the room with a fully drafted artifact and a concrete action plan ready to be implemented the moment you return to the office.

4:00 pm - 4:45 pm Private Tasting

Step away from the main stage for a curated, small-group tasting built to spark relaxed conversation among peers. It is networking without the hard sell, organized around great flavors and even better company.