Day 2

Pick up your badge, then join a discussion table to kick off your networking early over a delicious meal! Or head over to a quiet table to chill out before the day kicks off.

Join us for a special breakfast honoring the women who are shaping the future of the B2B industry. This intimate gathering brings together leaders, rising talent, and advocates for an evening of connection, inspiration, and celebration. Enjoy great food, meaningful conversation, and the opportunity to build community with peers who are driving innovation, leadership, and change across the B2B landscape.

Keep the conversation going with like-minded leaders who are solving for the same challenges that you're tackling, but each with his or her own unique perspective.

Optimizely leads a hands-on working session on how B2B teams build a real culture of testing and optimization rather than one-off experiments. You will leave with a practical framework you can put to work the moment you are back at your desk.

Hosted by Optimizely

A facilitated, small-group discussion on where digital and field sales still collide and how leading teams align the two around one buyer journey. Bring a live challenge and trade tactics with peers solving the same problem.

Roll up your sleeves with a small group to tackle the messy reality of product data and how it powers, or breaks, search, personalization, and AI. You will leave with concrete starting points for cleaning up and operationalizing your catalog.

A candid working session on protecting digital investment when leadership starts asking hard ROI questions mid-initiative. Compare budget-defense frameworks that are actually holding up in the room with your peers.

Digital transformation rarely stalls on technology; it stalls on people. This group works through real change-management roadblocks and the tactics that get internal teams on board.

A focused, small-group conversation on holding your ground against Amazon Business and other marketplaces without giving up margin or brand. Leave with differentiation plays you can test right away.

Mastermind Roundtables Lunch is a relaxed, high-impact way to keep networking while digging into the topics that matter most to you. During lunch, you'll join a small group of 8-10 peers at a themed table designed to spark practical, candid conversation around shared hurdles in B2B digital and omnichannel growth.

AI is everywhere, yet many are starving for practical direction. Our rapid-fire proof of AI concepts will change the conversation from otherworldly "magic" to real-world execution. This high-energy session isn't about buzzwords, but the practical mechanics of how these tools actually work within a distributor or manufacturer's architecture.

Despite living in a digital age, a shocking number of B2B orders still arrive via emailed PDFs, spreadsheets, and faxes. This rapid-fire case study showcases how progressive companies are deploying AI engines to instantly read, parse, and enter these manual orders directly into their ERPs. See exactly how automating this bland and time-consuming process saves thousands of human hours and drastically reduces order entry errors.

The greatest hurdle in B2B e-commerce isn't technology; it is convincing executive leadership to fund your digital vision. This session reveals how to shift the internal narrative from viewing e-commerce as a defensive, cost-cutting measure to an offensive strategy for market expansion. Discover how to construct ROI models that secure buy-in and protect your budget in an era of economic uncertainty.

Transformations often fail not because of lack of intent or faulty technology, but because organizations lack the alignment required to guide people through the resulting disruption. This intensive case study draws from a real-world transformation journey in MedTech industry to drive successful transformations by, first, building strong foundation through Market Intelligence and customer centricity, and then driving alignment across executive intent, strategic planning, technology implementation, and change management roadmaps across various functions involved.

Mohit Sheera

Strategic Planning Leader
Terumo Blood and Cell Technology

See Bio

Manufacturers that do not sell direct-to-consumer must rely entirely on their distribution partners to represent their brand accurately in the digital wild. This panel explores the delicate art of sharing rich product data, syncing technology roadmaps, and influencing how your products are positioned on partner sites. Learn to break down the silos that lead to disjointed customer experiences across the supply chain.

A Fortune 500 enterprise procurement officer and a local freelance contractor require completely different digital experiences to successfully transact with your business. This case study breaks down how to architect distinct, tailored onboarding flows based on the specific vertical and size of the customer. Discover how to provide frictionless self-service for SMBs while accommodating the complex approval hierarchies of massive organizations.

AI is everywhere right now, but for B2B eCommerce leaders, the real question is not whether to explore it. It is where to test, how to measure it, and what is actually worth scaling.