Enhancing Operations and Customer Engagement with B2B Workflow Automation

B2B leaders express a need for systems that support streamlined account management, customer hierarchies, and improved user interfaces, with a substantial preference for software specifically designed for B2B operations. This underscores a broader industry trend toward leveraging technology to cultivate more engaged, personalized, and efficient customer experiences and operational practices.

This report is based on a survey of B2B leaders about the status of their workflow automation strategies. The report reveals the important role of advanced workflow management systems in enhancing operational efficiencies and improving B2B customer interactions.