AI is permeating every part of the marketing lifecycle. Marketers are adopting AI tools to enhance their campaigns and gain a competitive edge. With all of the available offerings, it’s challenging to determine the right balance of leveraging AI while ensuring that your content isn't becoming bland and robotic.​ This 23-minute session reveals the advantages and potential challenges of integrating AI in marketing, emphasizing the need for a human touch to preserve brand identity and the importance of transparency and purpose-built tools.