Adrienne Hartman | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Adrienne Hartman

Adrienne Hartman

EVP Marketing J. J. Keller & Associates, Inc

Day 1, November 17, 2025

8:30 AM Keynote Panel:Top Priorities for C Suite –> And Honest Overview To Enhance The Customers Experience

In an era of constant disruption and rapid transformation, C-suite executives face unprecedented challenges in steering their organizations toward success. This panel brings together top-level leaders to provide a candid exploration of their most pressing priorities, from navigating digital transformation and fostering innovation to addressing workforce well-being and driving sustainable growth. Attendees will gain unvarnished insights into the strategies, struggles, and solutions shaping the modern executive agenda. 

  • C-suite leaders are focused on digital transformation and innovation, aligning strategies to enhance the customer experience. 
  • Sustainable growth depends on balancing technology with a people-first culture and empowering teams across departments. 
  • Attendees will gain honest, practical insights on overcoming resistance, making bold decisions, and driving innovation to meet evolving customer expectations.

Day 2, November 18, 2025

7:00 AM Women in B2Breakfast

Join us for an inspiring Women in B2B Breakfast where leaders from various organizations will share their insights on fostering professional development through initiatives like Women in the Workforce Employee Resource Groups. Discover success stories that empower women in the workplace and drive diversity and inclusion to incorporate at your organization.  

4:45 PM Panel: Breaking Barriers & Building Platforms: Women Transforming B2B

Women across B2B industries are leading the charge in eCommerce, AI, and cross-functional strategy but it’s not always easy to navigate the path alone. This panel brings together women from marketing, sales, product, and technical roles to share real stories and practical strategies. From launching platforms to building internal allies, it’s a space for inspiration, connection, and elevating women at every stage of their B2B journey. 

  • Hear candid stories and actionable strategies from women leaders driving transformation in B2B eCommerce, AI, and cross-functional innovation. 
  • Learn how to launch impactful platforms, foster internal allies, and overcome barriers unique to women in B2B. 
  • Leave inspired and empowered to elevate yourself and other women at every stage of the B2B journey.

Check out the incredible speaker line-up to see who will be joining Adrienne.

Download The Latest Agenda