Turtle & Hughes, one of the nation’s largest independent electrical and industrial distributors, has made digitization of their entire business a top priority for the last three years. Foreseeing a wave of change in the B2B space, the company undertook a customer-centric transformation in 2016 that focused on creating seamless and efficient user experiences. Ajay Kamble, CIO at Turtle & Hughes has been at the forefront of this all encompassing transformation of the 95 year old company. He’ll show you how traditional B2B companies can rethink their business, how to remove internal roadblocks and the critical nature of doing so right now. In this session he’ll take a deep dive into how they’ve radically changed all aspects of their business – from the CRM, to print, digital and social marketing.
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