Andy Didyk

AI isn’t just for B2C; 76% of B2B companies already use it to shape product experiences. From conversational search to personalized recommendations, AI is changing how customers discover and buy. Yet for many manufacturers and industrial companies, adopting AI still feels daunting. In this session, Ntara and Akeneo cut through the complexity by focusing on what matters most: product data. We’ll share real-world use cases showing how high-quality data drives ROI, digital maturity, and discoverability, whether through AI shopping assistants or traditional search. You’ll leave with a clear framework for preparing your product information to power AI success, ensuring your products are recommended and your customers get the right information every time.