Andy Goodfellow | B2B Online Atlanta

B2B Online Atlanta 2026

November 9 - 11, 2026

Grand Hyatt Atlanta in Buckhead, GA

Andy Goodfellow

Andy Goodfellow

Senior Vice President and Chief Technology Officer Zoro
Andy Goodfellow
Andy Goodfellow is Sr. Vice President and Chief Technology Officer at Zoro. He leads Zoro’s enterprise technology vision and execution, advancing the company’s AI-first strategy to power its ecommerce platform and enable its endless assortment model. He oversees the integration of AI, data science, and machine learning into Zoro’s core digital and operational platforms, ensuring scalable, secure, and high-performing systems that drive customer value and enterprise growth. Andy joined Zoro in 2017 as Vice President and Chief Information Officer, responsible for software engineering, architecture, data, quality control, infrastructure, security, compliance, vendor management, and the project management office. Prior to that, Andy spent almost two decades in the B2B marketing and advertising industry, where he led teams that created custom software solutions for various companies, including CDW, Komatsu, Discover, Lenovo, Phillips, Zebra, Abbott, Siemens, and many others. Andy holds a Bachelor of Science in Computer Science from the Illinois Institute of Technology and an MBA from The University of Chicago Booth School of Business. He is also a Certified Information Systems Security Professional (CISSP).

Day 1

3:50 PM Oxford Style Debate: This House believes that for high-stakes enterprise e-commerce, AI-driven agents will provide a more objective, consistent, and trusted experience than human account managers by 2030

Every enterprise e-commerce leader is quietly making a bet right now: how much of the customer relationship do you hand to AI, and how much stays human? By 2030 that bet gets called. 

This session settles it on the main stage. We're replacing the safe, nod-along panel with a live Oxford-style debate. Two sides, one motion, real arguments under pressure: can AI-driven agents actually outperform human account managers on the things that matter most in high-stakes deals, objectivity, consistency, and trust? 

You'll hear the strongest case for each side, tested through structured cross-examination where claims don't get to hide behind buzzwords. Real-time audience voting before and after shows whether the room actually moved. The "Clockwork Schedule" keeps it fast, sharp, and free of the usual filibustering. 

Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda