Andy Hoar

Selling on Amazon isn’t just for consumer brands anymore. For B2B companies, choosing the right model is critical. In this high-energy debate, industry veterans Andy Hoar and Brian Beck go head-to-head on the pros and cons of 1P (first-party) vs. 3P (third-party) selling. From margins and control to scale and customer data, you’ll get a clear breakdown of the key trade-offs and what model best fits your goals.