Anu Gupta | B2B Online Atlanta

B2B Online Atlanta 2026

November 9 - 11, 2026

Grand Hyatt Atlanta in Buckhead, GA

Anu Gupta

Anu Gupta

Group Vice President eCommerce Tessco Technologies

Day 1

3:50 PM Oxford Style Debate: This House believes that for high-stakes enterprise e-commerce, AI-driven agents will provide a more objective, consistent, and trusted experience than human account managers by 2030

Every enterprise e-commerce leader is quietly making a bet right now: how much of the customer relationship do you hand to AI, and how much stays human? By 2030 that bet gets called. 

This session settles it on the main stage. We're replacing the safe, nod-along panel with a live Oxford-style debate. Two sides, one motion, real arguments under pressure: can AI-driven agents actually outperform human account managers on the things that matter most in high-stakes deals, objectivity, consistency, and trust? 

You'll hear the strongest case for each side, tested through structured cross-examination where claims don't get to hide behind buzzwords. Real-time audience voting before and after shows whether the room actually moved. The "Clockwork Schedule" keeps it fast, sharp, and free of the usual filibustering. 

Day 2

5:05 PM Workshop: AI Judged Your Website. Here's the Verdict.

Most teams have never asked an AI tool what it actually thinks of their website. This session flips that script. Using ChatGPT, Perplexity, and Claude, we'll run a live audit comparing your site against your competitive set, right there in the room. Bring your phone and your website. You'll leave with a first-pass framework for thinking through your own AI audit, plus specific prompts to test what AI surfaces about your product content, navigation, and overall buying experience versus the competition. No decks, no theory. Just a fast, sharp look at how AI sees your business the way a buyer increasingly will.

• A repeatable prompt framework for auditing your own site against competitors using AI tools, something you can run again in 15 minutes back at your desk

• A clear-eyed look at where your digital experience actually falls short, straight from the AI's answers, not your team's assumptions


Check out the incredible speaker line-up to see who will be joining Anu.

Download The Latest Agenda