Anu Gupta

Most teams have never asked an AI tool what it actually thinks of their website. This session flips that script. Using ChatGPT, Perplexity, and Claude, we'll run a live audit comparing your site against your competitive set, right there in the room. Bring your phone and your website. You'll leave with a first-pass framework for thinking through your own AI audit, plus specific prompts to test what AI surfaces about your product content, navigation, and overall buying experience versus the competition. No decks, no theory. Just a fast, sharp look at how AI sees your business the way a buyer increasingly will.

• A repeatable prompt framework for auditing your own site against competitors using AI tools, something you can run again in 15 minutes back at your desk

• A clear-eyed look at where your digital experience actually falls short, straight from the AI's answers, not your team's assumptions