Ashar Mairaj

Vice President, Digital Marketing Global Industrial

Ashar is the head of digital marketing at Global Industrial. He joined Global Industrial in 2010 and has been leading digital transformation at Global Industrial, working with diverse teams, building out analytics department, moving towards machine learning and AI. His expertise includes advanced analytics to manage campaigns, improve customer service, customer analysis, pricing and more. He has overseen transformation of traditional catalog based business to ecommerce and successfully merged marketing and sales of an acquired major industrial distributor in Midwest.

Global Industrial is an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America. Global Industrial has tripled in revenue since his joining in 2010. Prior to joining Global Industrial, he worked in technology sector for large multinationals as Siemens and Motorola in engineering & strategy roles.