Asim Bawany

Asim has spent the last 13 years inside the operational machinery of B2B commerce, not as an observer, but as the engineer who built Codup from a small dev shop into a 150-person firm serving manufacturers, distributors, and wholesalers across 23 countries. He's seen what separates the companies that successfully digitize their sales channels from the ones that spend two years and a significant budget getting nowhere. In this workshop, he's bringing that pattern recognition into the room, helping you benchmark where your organization actually sits on the B2B digital maturity curve and what moves are worth making at your stage. If you've been wondering whether your roadmap is right-sized for where you are, this is the session for you.