Bernardo Bandeira

As Global Head of Digital Commerce for GE Vernova’s Wind division, Mr. Bernardo Bandeira is at the forefront of digital transformation, advancing the energy technologies the world needs. GE Vernova delivers innovative solutions spanning power generation, grid infrastructure, and renewable energy worldwide.

Recognizing the opportunity to maximize returns on GE Vernova’s Salesforce B2B Commerce Cloud investment, Mr. Bandeira spearheaded a strategic initiative to modernize product data management. By implementing Pimly—a native Salesforce application—he transitioned the organization from reliance on spreadsheets and manual processes to a scalable, centralized platform. Pimly now underpins GE Vernova’s digital commerce, supporting product expertise across a complex catalog of approximately 200,000 SKUs in multiple languages.

This transformation has significantly enhanced the performance of both B2B Commerce Cloud and Agentforce, while empowering the team to confidently upsell by accurately identifying replacement parts and utilizing rich product imagery. Through Mr. Bandeira’s visionary leadership, GE Vernova is accelerating growth, capturing new revenue opportunities, and progressing on its mission to electrify and decarbonize the world.