Bret Wardle

B2B buyers now expect the ease they get from any B2C site, and most B2B journeys still leak orders at every step. This panel walks the full path from search to checkout and gets into the tech that actually makes it flow. The architecture pitch is composable and API-first, but the real story is what it takes to move a buyer from "found it" to "bought it" without friction, dead ends, or wrong inventory showing up at the worst moment. 

• Decouple the front end from the backend mess. How headless architecture lets you ship new features, portals, and mobile experiences fast without waiting on a monolith to catch up.  
• Kill the friction at checkout. Dynamic CPQ, instant B2B financing, automated tax compliance, and invisible fraud protection working together instead of fighting each other.  
• Deliver on the promise after the click. OMS and RMS that give buyers real-time Available-to-Promise inventory, proactive delay alerts, split shipments, and self-service returns.  
• Feed it all from clean data. Agile PIM and fast site search that connect straight to the cart, so buyers find the right product and it's in stock.