Brian Beck

Co-Founder Master B2B

Brian has over two decades of experience in Ecommerce and digital transformation, including 17 years as a VP and C-level executive. He is the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce” and a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies. He is also the Co-Founder of Master B2B, a groundbreaking B2B Ecommerce thought leadership series in partnership with noted industry expert Andy Hoar. Previously, Brian served as the Ecommerce executive at Harbor Freight Tools, Pacsun, and other industry leaders and digital disruptors. He is a regular speaker and recognized expert on topics of digital transformation at conferences and events around the world.

Day 1, November 17, 2025

2:35 PM Masterb B2B - Debate: 1P vs. 3P Selling on Amazon: Which approach is right for B2B?

Selling on Amazon isn’t just for consumer brands anymore. For B2B companies, choosing the right model is critical. In this high-energy debate, industry veterans Andy Hoar and Brian Beck go head-to-head on the pros and cons of 1P (first-party) vs. 3P (third-party) selling. From margins and control to scale and customer data, you’ll get a clear breakdown of the key trade-offs and what model best fits your goals.

Compare margins, revenue potential, and profitability between 1P and 3P selling models for B2B on Amazon.
Debate the level of brand control, pricing flexibility, and channel oversight each approach offers.
Examine access to customer data and its implications for building B2B relationships and loyalty.
Discuss scalability, operational complexity, and which model aligns best with different B2B growth strategies.

Check out the incredible speaker line-up to see who will be joining Brian.

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