Brian Smith

Director, Digital Transformation and eCommerce Nippon Sanso Matheson

Day 1

3:50 PM Agree to Disagree: Humans and AI Agents: How Will They Work Together (or Not) by 2030?

Every B2B leader is quietly placing a bet on how much of the customer relationship goes to AI and how much stays human. This session puts that bet out in the open.

Forget the polished panel. This is an unscripted, rapid-fire conversation with practitioners from across manufacturing and distribution. The moderators will throw out tough questions and bold takes, and the speakers will say what they actually think. Expect real examples, honest disagreement, and a few opinions that might make the room uncomfortable.

The audience is part of it too. Jump in with a question, challenge a take, or add what you're seeing at your own company.

Day 2

4:30 PM Panel Remix: Garbage In, Garbage Out: Why Your AI Dreams Demand a Data Reality Check

The harsh reality of modern e-commerce is that advanced AI tools will completely fail if they are built on a foundation of messy, disconnected product data. This panel cuts through the buzzwords to expose why mastering basic data hygiene and PIM is the mandatory prerequisite to any successful AI deployment. Discover how leading practitioners are scrubbing their legacy systems to prepare for an agentic future.

• Conduct a comprehensive audit of your product taxonomy and schemas before investing in shiny new AI search or chatbot tools.

• Leverage AI specifically for the heavy lifting of data mapping and normalization rather than deploying it solely as a customer-facing gimmick.

• Centralize your disparate data sources into a robust PIM system to ensure complete, accurate, and normalized attributes.

• Establish strict, top-down data governance policies to prevent fragmented silos as your product catalog and company scale.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda