B2B companies want to get the right customer to the right place on their website, but this can be a challenge when their portfolios and offerings are wide and varied. In this session, Lindsey Riner from Acuity Brands, Steve Nghe from Kloeckner Metals, and others will talk about understanding what your customers are looking for on your site and how to to assist them in their buying journey to convert.
• Building a roadmap to better understand customer behavior and eliminate any gaps in their website experience
• Understanding how search capabilities facilitate your customer’s buying journey
• Creating a website that meets your customers’ needs and expectations
• Adding features to your website that will give your customers a seamless buying experience
Wednesday, November 13, 2019 Next Gen B2B Digital Strategies
B2B companies that are looking to transform digitally need to have a plan in place to make changes that will positively their business. But they first need to look inward to be sure that they have the internal resources in place to change successfully. Our panelists from WIDIA Products Group and Farmer Boy AG discuss internal change management best practices and provide tools for you to make the change effectively.
•Who is driving change in your organization? Is the business driving, channel driving or strategy driving the changes?
•Is an individual or team in charge of driving change, or is it more adhoc?
•How much structure around the process of “bringing change” is truly a good thing for your company?
•Are you looking to get ahead of technology so you have more headroom going forward?
•How do you work best with your partners to build the business case? How can you sustain current investments as they continue to be profitable?
•How do you weigh out of the box solutions and customization internally?
•How do you evaluate enhancements and user experience improvements?
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