Briona Brooks is a marketing guru who believes in reviving
antiquated marketing practices by crafting a strong online presence. Bringing a
modern twist to traditional promotional tactics, she helps companies break down
the boundaries around their marketing programs so they can thrive in a largely
Briona has flexed her marketing skills in a diverse list of
industries—from building products to background screening to agency work. Now,
she leverages those years of experience for Georgia-Pacific as a Sales
Enablement Marketing Manager, where she does more than just deliver collateral
to her sales team; she equips them with the tools they need to have relevant,
timely conversations with prospects.
While earning her master’s in business administration,
Briona traversed a variety of marketing fields—gaining experience as a
marketing content manager, digital marketing manager, and marketing product
manager—but she’s found her passion in multi-channel digital storytelling. She
lives in Atlanta, where she spends her days as a devoted marketing professional
and her evenings as a devoted dog mom.
Check out the incredible speaker line-up to see who will be joining Briona.
With a footprint in the manufacturing space for over 90 years, Georgia-Pacific has evolved significantly throughout the years. From humble beginnings as a small lumber yard, GP now has nearly 200 facilities and more than 30,000 employees throughout the world. With that growth came customer-oriented challenges in the form of thousands of new products, new segments and channels of distribution, and an explosion of content to be created to support that growth.
Briona Brooks, Georgia-Pacific’s Sales Enablement Marketing Manager, will discuss:
·The pain Georgia-Pacific's sales organization was dealing with prior to having a stable solution in place
·How Georgia-Pacific sellers are more efficient and proficient in the field
·The transformative approach Georgia-Pacific is taking with their sales enablement strategy and what other B2B manufacturers can learn from their experience
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