img

B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Briona Brooks, Sales Enablement Marketing Manager at Georgia-Pacific
Georgia-Pacific Logo

Briona Brooks


Sales Enablement Marketing Manager
Georgia-Pacific

Check out the incredible speaker line-up to see who will be joining Briona.

Download The Latest Agenda

Monday: November 11, 2009: Customer Driven Innovation And Transformation

Monday, November 11th, 2019


2:45 PM Client Case Study - Reviving Georgia-Pacific's Go-to-Market Strategy by Breaking Down Silos with Sales Enablement Execution

With a footprint in the manufacturing space for over 90 years, Georgia-Pacific has evolved significantly throughout the years. From humble beginnings as a small lumber yard, GP now has nearly 200 facilities and more than 30,000 employees throughout the world. With that growth came customer-oriented challenges in the form of thousands of new products, new segments and channels of distribution, and an explosion of content to be created to support that growth. 
Briona Brooks, Georgia-Pacific’s Sales Enablement Marketing Manager, will discuss:
·        The pain Georgia-Pacific's sales organization was dealing with prior to having a stable solution in place
·        How Georgia-Pacific sellers are more efficient and proficient in the field
·        The transformative approach Georgia-Pacific is taking with their sales enablement strategy and what other B2B manufacturers can learn from their experience