Bryan Gassler | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Bryan Gassler

VP, eCommerce & Digital PMO Sunbelt Rentals, Inc.
Bryan Gassler is a seasoned eCommerce and digital marketing executive with over 20 years of experience driving strategy, product innovation, and growth. Known for his player-coach leadership style and hands-on approach, he builds high-performing teams that deliver results. Bryan brings a global perspective and a passion for turning ideas into measurable business impact.

Day 1, November 17, 2025

1:45 PM Keynote Panel: Building Your Digital Team Up Your B2B Talent: Building Teams for Digital Success

This panel addresses the critical role of talent in driving digital transformation. Topics include attracting and retaining top talent, fostering a culture of innovation, and upskilling teams to adapt to new technologies and market demands. 

  • Going from a functional channel leader to a business leader  
  • Driving adoption and building in accountability as a business leader. 
  • Direct authority vs indirect authority in driving adoption  
  • What’s the leap from function leader to a business leader. 

Day 3, November 19, 2025

11:20 AM Ask Us Anything Keynote: Interactive Ask Me Anything Panel:

After 2.5 days of panel discussions, presentations, workshops and roundtables, is there anything you’d like to 

explore in more depth? Is there anything else you’d like to hear more about? A few speakers from the conference will 

be on hand to answer your questions. 

  • Get answers to your lingering questions from top conference speakers in this open, interactive session. 
  • Dive deeper into any topic or challenge discussed over the past 2.5 days—nothing is off limits. 
  • Take this chance to clarify, explore, and connect around the issues that matter most to you.

Check out the incredible speaker line-up to see who will be joining Bryan.

Download The Latest Agenda