Carlos A. Camacho is a seasoned digital commerce executive specializing in B2B eCommerce strategy and transformation across both manufacturing and distribution industries. With experience leading initiatives for major North American and global organizations, Carlos has built and optimized digital platforms that unlock growth, strengthen customer relationships, and modernize digital commerce operations. Originally from São Paulo, Brazil, Carlos spent 14 years living and working in Japan, where he developed his business foundation and cross-cultural leadership approach. He speaks Japanese and Portuguese and brings a global mindset to digital strategy and customer experience design. Carlos currently serves as Senior Manager, Global eCommerce at Bausch + Lomb, where he leads platform modernization, a global B2B strategy, and an eCommerce Center of Excellence spanning North America, EMEA, LATAM, and APAC. Previously, he drove global digital transformation at Boston Scientific and led eCommerce and CX initiatives at Motion, Waters Corporation, and McKesson. He specializes in product management, PIM, CX and UX, analytics, and program governance, translating complex data into clear, measurable roadmaps. Carlos serves on the Board of Advisors for B2B Online, the leading conference for manufacturers and distributors, helping shape industry conversations around digital innovation. A prolific writer, he has published numerous articles on eCommerce, customer experience, B2B digital maturity, and the evolving intersection of technology and business. Carlos holds a Bachelor of Arts in Marketing with a minor in Computer Science from Eastern Connecticut State University. In addition to his commerce leadership, he has a strong personal passion for AI, programming, 3D art, and the maker scene, bringing hands-on experimentation and creative problem-solving into his professional work. Carlos is based in Connecticut. His career blends global business experience, technology fluency, and a builder mindset, making him a trusted voice in modern B2B digital transformation.