Chad Parker

Director, Digital Marketing QXO

Chad Parker is the Director of Digital Marketing, Marketing Operations at QXO, where he drives strategy and execution for marketing operations, analytics, and attribution.

Since joining QXO in 2021, Chad has delivered over $500 million per year in incremental marketing-influenced revenue, increased qualified leads by an average of 10,000 per quarter, and implemented a comprehensive attribution model capturing the impact of loyalty programs, online and offline sales, the QXO app, integrations, and national promotions. He's also developed a customer base assessment framework to measure the average value of new and existing customers and quantify the role marketing channels and programs play in acquisition and growth.

Day 1, November 17, 2025

4:05 PM Panel: Unlocking B2B Growth: Leveraging MarTech for Enhanced Customer Engagement

This panel explores how MarTech can transform B2B eCommerce by enhancing customer interactions, streamlining sales processes, and driving revenue growth. Industry experts will share insights on leveraging data analytics, AI, and personalized marketing strategies to improve customer engagement and operational efficiency. By integrating MarTech solutions effectively, businesses can overcome common barriers and achieve a competitive edge in the digital marketplace.

Data-Driven Insights: Leverage data analytics to personalize customer experiences.
AI Integration: Use AI to automate processes and enhance customer engagement.
Sales-Marketing Alignment: Align sales and marketing functions for seamless customer journeys.

Check out the incredible speaker line-up to see who will be joining Chad.

Download The Latest Agenda