While today’s B2B customer expects to manage almost every aspect of their buying journey, it doesn’t mean that they don’t want any human involvement. In fact, we know that because of their complexity, a large majority of B2B purchases require human interaction. This is where balance comes in. B2B companies need to digitally innovate in order to keep up with changing expectations, but they also need to cater to the complex needs of their customers. So, how can today’s B2B companies move into the future of B2B eCommerce? Senior executives from Hubbell Lighting, Agilent Technologies, RichRelevance, and Bloomreach will talk about:
• Facilitating data gathering to implement personalization strategies such as account-based marketing
• Incorporating automation to provide customers with seamless and convenient experiences
• Identifying the kinds of customization you should implement to improve and personalize the customer experience
• Providing your customers with accessible support features to ensure that their transactions run smoothly
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