When getting B2B customers through the purchase funnel, it’s important to figure out how to offer the best customer service. That’s where the future of B2B is headed – transforming your organization digitally and finding the optimal way to integrate technology into the purchasing experience. How can B2B companies move into the future of online experiences to better meet customer needs? Senior executives from manufacturers and leading tech companies such as Hubbell Lighting, Agilent Technologies, RichRelevance, and Bloomreach offer takeaways to find the right balance of high tech with high touch when shaping customer experiences:
• Facilitating data gathering to implement personalization strategies such as account-based marketing
• Incorporating automation to provide customers with seamless and convenient experiences
• Identifying the kinds of customization you should implement to improve and personalize the customer experience
• Providing your customers with accessible support features to ensure that their transactions run smoothly
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