B2B companies that are looking to transform digitally need to have a plan in place to make changes that will positively their business. But they first need to look inward to be sure that they have the internal resources in place to change successfully.
•Who is driving change in your organization? Is the business driving, channel driving or strategy driving the changes?
•Is an individual or team in charge of driving change, or is it more adhoc?
• How much structure around the process of “bringing change” is truly a good thing for your company?
• Are you looking to get ahead of technology so you have more headroom going forward?
• How do you work best with your partners to build the business case? How can you sustain current investments as they continue to be profitable?
• How do you weigh out of the box solutions and customization internally?
• How do you evaluate enhancements and user experience improvements?
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