B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Chris Merlin, Former Director Portfolio Commercialization at WIDIA Products Group
WIDIA Products Group Logo

Chris Merlin


Former Director Portfolio Commercialization
WIDIA Products Group

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Day 3

Wednesday, November 13th, 2019


11:10 AM Keynote Panel Discussion Remix : Examining Internal Change Management To Sustain Your Resources And Investment Dollars

B2B companies that are looking to transform digitally need to have a plan in place to make changes that will positively their business. But they first need to look inward to be sure that they have the internal resources in place to change successfully. 

•Who is driving change in your organization?  Is the business driving, channel driving or strategy driving the changes?  
•Is an individual or team in charge of driving change, or is it more adhoc? 
• How much structure around the process of “bringing change” is truly a good thing for your company? 
• Are you looking to get ahead of technology so you have more headroom going forward?
• How do you work best with your partners to build the business case?  How can you sustain current investments as they continue to be profitable? 
• How do you weigh out of the box solutions and customization internally?
• How do you evaluate enhancements and user experience improvements?