B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Corrie Freudenstein, Head of Marketing at Leybold
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Corrie Freudenstein

Head of Marketing

Check out the incredible speaker line-up to see who will be joining Corrie.

Download The Latest Agenda

Day 2

Tuesday, November 12th, 2019

11:50 AM Keynote Fireside Chat - Incorporating VOC Into Your Transformation Strategy To Exceed Customer Expectations

VOC has been a very important tool for B2C for a long time, and it’s now become just as important for B2B companies to become customer-centric. In fact, one can argue that there’s more reason for B2B companies to use VOC programs, since B2B customer relationships last longer and hold greater value. In this session we’ll take a deep dive into VOC programs and how they can help you better understand what your customers want and need. 

• Gaining advocacy internally to push VOC programs forward  
• Choosing the right metrics for your customer surveys in order to garner the feedback you need to make internal changes 
• Identifying the best VOC technology to integrate into your business 
•Gaining meaningful insights about your customers’ wants and needs in order to transform and retain their business