B2B marketplaces have emerged as a leading way to increase business because they give your customer the experiences they’re used to as consumers while meeting their needs as B2B buyers. Darryl Green, Senior Director for GE Power’s Global eCommerce, joins B2B Online Miami to provide you with insights about marketplace research and design. He’ll talk about the trends that impacted GE’s decision to expand their eCommerce offerings and things that you may want to consider on your journey.
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