David Galbraith

VP Global Brand and Marketing Mack Trucks

David Galbraith is a marketing veteran, having led teams in sales, communications, strategy and product marketing. Most recently, David was brought on at Mack Trucks, headquartered in Greensboro NC as the Vice President of Global Brand and Marketing. There he is responsible for Mack Trucks marketing strategy, brand management, marketing communications, product marketing and digital marketing, all pointed toward the goal of increasing brand empathy and market share. He and his team are responsible for all strategies, tactics and programs to create interest, demand and recognition for Mack Trucks and its products and services.

David arrived at Mack Trucks from Volkswagen of America, where he most recently served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM.

David earned his bachelor’s degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C.