B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Ed Fenton, Director, Enterprise Platforms at Ecolab
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Ed Fenton

Director, Enterprise Platforms

Check out the incredible speaker line-up to see who will be joining Ed.

Download The Latest Agenda

Monday: November 11, 2009: Customer Driven Innovation And Transformation

Monday, November 11th, 2019

4:20 PM Solo Presentation - Implementing Effective Merchandising Strategies That Increase Revenues

It’s easy to grow complacent and take your customer’s purchasing habits for granted, but what if you’re missing out on opportunities to capture more of their business by making valuable changes to your merchandising strategy? Hear Ed Fenton from Ecolab tackle: 

• Creating valuable cross sell and upsell opportunities to increase revenue from existing clients 
• Cross-referencing between products to tap into more of your clients’ needs
• Creating a database of valuable product relationships to craft more meaningful client experiences 
• Understanding customer buying behavior so you can merchandise your product offerings correctly 
• Leveraging distributor partner relationships to create shared success plans